Inspired Pet Nutrition (IPN), formerly Wagg Foods, is a long-established pet food manufacturer known for its natural dog foods and pet treats under the Harringtons and Wagg brands. The manufacturer was taken over by the international investment company CapVest in December 2020.
IPN’s acquisition of Pet Food UK marks the beginning of a growth strategy that, according to a press release, will help it grow and internationalize over the next few years.
“We are very excited to acquire Pet Food UK, which greatly complements our business and values,” said James Lawson, CEO of IPN. “This acquisition is in line with our vision to create a unique portfolio of popular and sustainable pet care brands that will help make quality pet care affordable and accessible to all.”
The transaction is subject to conditions, but is expected to close in the coming weeks.
About Inspired pet nutrition
According to Top companies in the pet food industry Current data, Inspired Pet Nutrition had annual sales of $ 119,960,000 compared to $ 87,500,000 in 2012. The pet nutrition company has 163 employees.
Some milestones for IPN are:
2020: IPN is taken over by Cap vest and starts the next phase of growth and expansion in 2017: Inspired Pet Nutrition is launching Nineteen 87, a premium range of baked dog food and treats. 2016: Wagg Foods is renamed Inspired Pet Nutrition; Product branding doesn’t change. Inspired Pet Nutrition opens a new 100,000 square foot distribution center and offices near its headquarters. The storage capacity is 11,500 pallets with space for a further 5,000 storage spaces. 2015: Wagg enters the wet food market with wet dog food. 2013: Wagg announces plans to invest $ 10.2 million to install a fourth extruder line at its Dalton, UK site. The expansion should make the Dalton plant one of the largest extruder plants in Europe and enable enormous sales growth. 2012: Wagg Cat is introduced. 2011: The company adds a third extruder, more robots and more packaging lines. 2007: The company’s pet food capacity is doubled with a second extruder.
Founded in 2009, Pet Food UK distributes high quality dog and cat food and treats in the UK and internationally. The company’s brands, “Barking Heads” for dogs and “Meowing Heads” for cats, are premium natural food lines with high-quality ingredients. In 2017, Piper, a UK consumer brands investment firm, expanded its presence in the health food market by investing £ 5 million ($ 6.24 million) in Pet Food UK.
