“We listened to what poultry farmers and future owners expect and expect most from their poultry feed,” said Stephanie Poupart, Strategic Poultry Marketing Manager for Cargill’s animal nutrition business. “We have made their desire for feeds that contribute to healthier, happier flocks of chickens, stronger eggs and fresher pens into our call to action in the development of the new NatureWise® products.”
In addition to improving the egg weight, size and palatability of the feed, NatureWise® feed offers:
- The proprietary mix of ingredients in FlockShield ™ helps maintain a healthy intestine and strengthen the immune system.
- Prebiotics, probiotics and yeast culture to support optimal digestion and nutrient absorption,
- Vitamin D3 to promote calcium absorption and strong eggshells,
- Plant extracts to support healthy bird growth and bone formation and
- Yucca schidigera extract to combat manure odor.
During an 8-week observational study on nine backyard flocks that were fed NatureWise® laying hen feed, the owners documented pleasant aroma experiences when opening the feed bag. Birds looked better, laid more eggs (with deeper golden yolks, stronger eggshells, and overall superior quality), and seemed to enjoy their food more, had more energy, and seemed “happy”.
“These advances reaffirm Cargill’s commitment to enabling and ensuring the optimal welfare of backyard herds in the US and the success of their owners,” said Poupart.
The NatureWise® range is now available nationwide and includes Layer 16% Pellet, Layer 16% Crumble, Hearty Hen® Soy-Free, Free-Range Egg Producer, Feather Fixer, All Flock Pellet, All Flock Crumble, Meatbird and Chick Starter Grower (updated formula available in January 2022). For more information on the new NatureWise® poultry feeds and the nearest dealer, please visit Nutrenaworld.com/dealer-locator. In addition, buyers who purchase NatureWise® poultry feed are buying between October 1st and November 15th can enter to win food for a year and receive a valuable coupon with the See the Difference Challenge at Nutrenaworld.com/NatureWise.
* As defined by AAFCO – the American Association of Feed Control Officials
About Cargill
Cargill’s 155,000 employees in 70 countries work tirelessly to achieve our goal of feeding the world safely, responsibly and sustainably. Every day we connect farmers with markets, customers with ingredients, and people and animals with the food they need to thrive.
We combine 156 years of experience with emerging technologies and insights to serve as a trusted partner for food, agricultural, financial and industrial customers in more than 125 countries. Side by side, we are building a stronger, sustainable future for agriculture. Please visit Cargill.com and our News Center for more information.
SOURCE Cargill, Inc.
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