Tell us about Kormotech and its brand Optimeal for super premium pet food. What is the history of the company and the brand? Founded in 2003, Kormotech is a family-owned and science-driven supplier of premium dry and wet pet food. Our branded and private label foods are developed, veterinarian approved and manufactured by leading European nutritionists to provide a full spectrum of nutritional support. Kormotech products are enjoyed by millions of pets in 37 countries every day. In terms of sales growth, we are the fifth fastest growing pet food manufacturer in the world.
In 2013 we introduced our new Optimeal line to European pet owners. As a result of years of dedicated efforts by our product development team, these meat recipes have been developed from the ground up to provide optimal immune support. From the moment our distinctive packages hit store shelves, they were an instant hit with pet owners. Today, pouches, pouches, and handcrafted cardboard tubes of these unique diets can be found in many of the best pet stores around the world. The Optimeal brand made its official US debut at SuperZoo 2021.
What are some of the key tenets of Optimeal’s approach to pet nutrition? How is this approach different from other pet foods? At Optimeal, we believe that having a strong immune system is key to a happy, healthy life. For this reason, all of our wet and dry recipes are prepared with a special immune-supporting blend of antioxidants such as vitamins A and C and other essential nutrients such as selenium and zinc. We also believe that dogs and cats need an abundance of high quality animal protein, as well as herbs and berries for their free radical fighting abilities and prebiotic fructo-oligosaccharides for digestibility. In addition, our products are prepared without GMO ingredients, poultry meal, corn, wheat, soy, artificial preservatives, flavors or colors. Our quality specialists check raw materials and end products in sixty points. We don’t know of any competitor brand that offers a similar range of services as ours.
What are some of the key products in the Optimeal line of products? What are the selling points of these products? Optimeal dry recipes for dogs are available in 10 grain and grain-free varieties, including lamb and vegetables for adults of all breeds and salmon and brown rice for toy breeds with digestive sensitivities. Some are packaged in our signature cardboard tubes for convenient scooping and storage. Optimeal Wet Canine Recipes are packaged in 3 oz. resealable bags. They are available in four very tasty flavors.
Optimeal Dry Feline Recipes are available in eight hearty flavors, such as Optimeal Wet Feline Recipes are available in four different pouches.
All of these meat recipes are developed by leading European nutritionists, veterinarian approved and designed to provide a full spectrum of nutritional support.
What challenges and opportunities did Kormotech see when introducing Optimeal from Europe to the US market? One of our biggest challenges was getting the claims and legal statements about our US packages to meet AAFCO and state regulatory requirements and resonate with US pet owners. Fortunately, our talented packaging designers made it. Then they adjusted the news on our US website to follow suit.
Perhaps the greatest opportunity we have seized so far has been to partner with a strong, reliable pet specialty distributor. We are very excited to announce that Phillips Pet Food & Supplies will be our exclusive US distributor. Your representatives will be responsible for introducing our new brand to independent retailers in the United States. All Optimeal products will also be available through the Phillips Endless Aisle program. Interested store owners are invited to contact their Phillips representative today.
What does the future look like for Kormotech and the Optimeal brand? With our global retail track record, nutritional know-how and manufacturing capabilities, the future certainly looks bright. Finally, I would like to emphasize that we are determined to provide our independent trading partners with industry-unique formulations, exceptional margins and extensive marketing support. We believe this commitment will be the key to our long-term success in the United States. PB
