PLEASANT GROVE, UTAH, January 28, 2021 (GLOBE NEWSWIRE) – Tim Valentiner, Vice President for Global Strategic Sourcing at doTERRA, attended the virtual conference of the International Federation of Essential Oils and Aroma Trade (IFEAT) on January 19, 2021 Valentiner, a Market Perspective, and the aromatherapy industry, was invited to join a distinguished array of industry experts to discuss trends and challenges in the essential oils and other natural ingredients industry.

The panel opened with a discussion about the current market climate. “This was a time when naturally everyone around the world was more focused on health and wellness,” said Valentiner. “In the past year we have seen enormous growth and enormous demand for products in our area. We are grateful and proud that despite increased demand and various challenges in the supply chain, we were able to keep almost all of our products in stock worldwide. Our teams have worked very hard to keep up with all of these demands while keeping our laser focus on purity and quality. “

Other focal points were the need for diversification, the impact of conscious consumers and forecasts for the future.

On diversification, Valentiner added, “doTERRA works at the source with manufacturing partners in 45 countries. For design reasons, we want to work in areas that have a long history of essential oil production, but we’ve also focused on diversification and found ways we can innovate to grow and distill essential oil crops in other parts of the world . Our motto is to find the best and to help the most. We don’t fund or build large commercial farms that would be cheaper, but rather focus on working in less developed countries and other areas where we can empower smallholders and co-operatives, linking our corporate social impact priorities to the how and where we source our essential oils through co-impact sourcing. And of course we love that our customers are conscious consumers who also care. “

The discussion ended with the panelists agreeing that they were cautiously optimistic about the future of the natural ingredient industry.

“People are looking for natural solutions and the best delivery methods for natural products,” said Valentiner. “We don’t see this go away. Natural health and wellness solutions will make up a large part of the “new normal” after COVID19. However, it remains to be seen how sustainable this growth will be in the medium to long term. doTERRA is confident that it can keep up because of the long-term relationships we have with our partners who share our ethos and focus on pure and natural essential oils. “

IFEAT is the pre-eminent organization for companies involved in the manufacture, processing, trading and manufacturing of thousands of ingredients for flavors, fragrances and aromatherapy worldwide. Its primary aim is to promote and protect the interests of members in all parts of the world through activities such as international collaboration, funding research and education programs, promoting good practice, and disseminating information and providing discussion forums.

About dōTERRA

dōTERRA® International is an inclusive health and wellness company and a global leader in the global aromatherapy and essential oils market. dōTERRA sources, tests, manufactures, and distributes CPTG Certified Pure Tested Grade® essential oils and essential oil products to over nine million dōTERRA wellness advocates and customers. Through industry leading responsible sourcing practices, dōTERRA works with local growers around the world to achieve the highest levels of quality, purity and sustainability through Cō-Impact Sourcing®. The dōTERRA Healing Hands Foundation®, a 501 (c) (3) registered nonprofit, provides resources and tools to global procurement communities and nonprofits for self-sufficiency, health care, education, hygiene and the fight against human trafficking. With the life-enhancing benefits of essential oils, dōTERRA is changing the world one drop, one person, one community at a time. Please visit www.dō for more information.

Kevin Wilson doTERRA