SideChef has created recipes to inspire the home cook and takes advantage of the unique features of the new Electrolux range of kitchen appliances, including the connected double wall oven and induction hob. Electrolux wall-mounted ovens bring the latest cooking methods – air sous vide, steam baking, steam cooking and air frying – to consumer kitchens. The SideChef Premium recipes are designed to take advantage of these cooking modes, as well as more traditional cooking techniques, to preserve flavors and produce delicious results while delivering an upscale dining experience.
“A home cook may be new to using Air Sous Vide in the wall oven or Power Slide on the induction hob, and we want them to have delicious, healthy recipes that will help them explore these new cooking technologies,” said Electrolux North America VP of Marketing Amie Guy.
All registered Electrolux owners who buy a device from the new kitchen suite receive a free one-year subscription to SideChef Premium. Click here to learn more.
These custom recipes focus on sustainable cooking and inspiring culinary creativity. With the advanced energy-efficient appliances from Electrolux, even amateur cooks can have a positive impact on the environment while achieving high-quality food.
“Chefs have been bringing online recipes into the kitchen for a long time. Today, the recipe experience and guidance can be standard when purchasing Electrolux kitchen appliances for an all inclusive deal, ”said Kevin Yu, CEO and founder of SideChef. “We are delighted to have a world-class partner in Electrolux who is known for quality and innovation in order to combine digital and hardware into a unified product experience.”
Registered consumers can also access over 800 exclusive on-demand cooking classes from world-renowned culinary experts, including the Top Chef Masters winner, MasterChef attendees, The Great British Baking Show and more. Each culinary expert offers instructions with step-by-step videos, cooking techniques and tips, as well as voice-guided cooking. All recipes can be purchased through Walmart with ingredient lists and purchase options.
About Electrolux North America
Electrolux is a leading global appliance company that has been shaping life for the better for more than 100 years. They reinvent taste, care and wellbeing experiences for millions of people and always strive to be at the forefront of sustainability in society through the solutions and operations of the company. Under their brands, including Electrolux, AEG and Frigidaire, they sell around 60 million household products in around 120 markets each year. Learn more at www.electroluxappliances.com.
About SideChef
SideChef is an all-in-one home cooking platform that offers over 18,000 interactive smart recipes with dynamic recipe guidance with hands-free voice commands, step-by-step photos, instruction videos and built-in timers. SideChef works with the world’s largest retailers, publishers, CPG brands and kitchen appliance manufacturers to bring users a seamless cooking journey that enables meal planning, grocery delivery and smart kitchen connectivity.
SideChef is available for free on iOS, Android, Amazon Alexa, Google Home Hub, Samsung Bixby and Portal from Facebook devices. SideChef has inspired over 20 million meals prepared in domestic kitchens around the world. More information is available at www.sidechef.com.
Press contact:
Sean Better, VP Business Development & Sales, SideChef: [email protected]
Eloise Hale, Head of Corporate Communications, Electrolux NA: [email protected]
SOURCE SideChef
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