Equine diet firm extends business settlement with FEI


Cavalor is the official nutrition partner of the FEI and the agreement was officially extended at the recent FEI Hybrid General Assembly in Antwerp, Belgium. Cavalor is also the title partner of the FEI Best Groom Award.

FEI President Ingmar De Vos said digital content would play a key role in the new agreement.

“Cavalor is a valued RDI partner and their continued commitment and support testify to the strength of our partnership,” said FEI President Ingmar De Vos.

“The commercial landscape has changed significantly since our first agreement with Cavalor in 2019. In addition to the ‘traditional’ sponsorship channels, FEI Cavalor’s social media and digital platforms now offer more opportunities for brand visibility and a deeper presence. a committed audience, ”said De Vos.

Cavalor is the global leader in equine nutrition for high-performance horses, and has helped thousands of horse owners and athletes achieve excellence through proper nutrition and care.

De Vos said the FEI looks forward to helping Cavalor find creative ways to bring its in-house horse nutrition expertise to a more international audience.

“Cavalor will now have the ability to create targeted promotional campaigns and feature educational videos on the FEI’s social channels that we know are highly valued and appreciated by our knowledgeable online audience.”

Cavalor President Peter Bollen was in Antwerp at the FEI Awards Gala presented by Longines to present the Cavalor FEI Best Groom Award to Marie Johansson from Sweden in recognition of her work in caring for the horses of dressage rider Patrik Kittel.

The prize is awarded every year to grooms who work behind the scenes to provide the best possible care for their equestrians. Carmen Thiemann, groom of eventing rider Ingrid Klimke and winner of 2020, was also present at the award ceremony in Belgium.

Bollen said that Cavalor’s products are based on years of intensive research and development, the selection of the highest quality ingredients, and strict manufacturing and quality controls.

“Our partnership with the FEI reflects this attention we pay to quality, and we are proud to work with an organization that sets the same high standards as we do for the care and wellbeing of horses.

“The new terms of our agreement open up a whole host of opportunities in terms of audience engagement and we look forward to working with the FEI to bring these ideas to life.”