Chandigarh-based Adthera consumer brandswho owns and operates It could, a child nutrition brand that deals with nutritional supplements for children, has moved on Rs 3 crore in an angel financing led by Anicut Angel Fund.
“We are very excited about the support we have received from Anicut Capital. This is indeed a great endorsement of the idea and the space in which we decided. We will invest this money to raise awareness and.” Create an exciting and engaging environment. ” As a D2C brand, we are very excited to speak to parents and children about the digital new age platform, ”said Rohit Anand, co-founder of Adthera Consumer Brands.
Founded by Rohit Anand and Sachin Goel in the 2020Zingavita claims to be geared towards meeting the various nutritional needs of a growing child in a format that is fun, exciting, and guaranteed to get the goods off. The product comes in three packs including Mighty Vitamin, Sharp Eye and Strong Immunity. The startup claims that the flavors – lemon, strawberry, hot mango, and berry blend – are all natural, real, and 100 percent cater to the child’s daily vitamin and mineral needs.
The product has US FDA registration and meets all of the criteria required for nutritional supplements for children.
“Zingavita is uniquely positioned to enter the fast growing nutraceutical market valued at $ 5 billion. Not only that, Zingavita’s vision to be the de facto brand for the child nutrition market opens doors to even greater opportunities that are still an emerging and underserved market in India, ”added Ashvin Chadha, Partner at Anicut Capital.
The Anicut Angel Fund was launched at the end of 2019 and offers start-ups early-stage capital. The company has invested / managed more than 120 investments. The fund has offices in Delhi and Chennai.
Anicut Capital is the sponsor of the Anicut Angel Fund and, in addition to the Angel Fund, manages two funds in the area of SME debt with an AUM of USD 100 million.