2020 was an eye opener for just about every industry you can think of, and the fitness industry is no exception. From starting the home gym to communicating with personal trainers via video call, the entire fitness industry seems to be in a frenzy as it grapples with the new normal.
Almost a year later, fitness technology seems to be emerging as the winner as it transformed the fitness industry and kept fitness enthusiasts in shape despite the ongoing lockdown. But how has technology changed the fitness industry? Hakar MahmoudThe Swedish fitness influencer is breaking up the changes step by step.
Live streaming and on-demand fitness platforms
Social distancing is the new normal. However, that doesn’t stop fitness trainers from helping their clients get in shape. For one, Hakar uses live streaming from its social media pages to explain to customers how to exercise. He started this new training method immediately after most countries imposed the ban. Now hundreds of personal trainers are following his example.
According to Hakar, no matter what, you shouldn’t stop communicating with your customers. This will strengthen your reputation as customers understand that regardless of the challenges you face, you want to help them.
Also, to Live to Stream, Hakar believes that on-demand fitness platforms are also changing the face of the fitness industry. Developing an app or website is a breeze these days. Once you’ve set up your platform, instead of meeting in person, you can ask your customers to visit the website or use the app to receive bespoke fitness programs.
Generate leads online
For Hakar Mahmoud, his skills are in digital marketing played an important role in generating leads online. Standard strategies such as newspaper advertising, banners and mailboxes are in the background. Through social media marketing, subscribing to newsletters, and clicking the bell icon on YouTube, fitness trainers can get more customers.
When Hakar Mahmoud first came into the industry, he used social media marketing to promote fitness programs. From before and after photos to the publication of customer reviews, he left no stone unturned in getting his message across to his target group. Today he’s not only a celebrity fitness trainer, but a fitness influencer of thousands of followers.
Adaptation to Fit-Tech
Hakar Mahmoud believes that people adapt incredibly well to fitness technology. Wearable technology has been around for the past few years, but it’s noteworthy to switch to live streams and turn to virtual reality to help keep you fit.
Five years ago, you couldn’t imagine using headphones to simulate the experience of personal training sessions with your trainer. However, virtual reality is breaking stereotypes and opening up new avenues in the fitness industry that will help customers stay in shape.
There is no doubt that technology is making the fitness industry leap forward. Hakar Mahmoud believes this trend will continue in the years to come and customer involvement will make the technologies more successful. makes it easier to exercise and stay in shape at home.