The COVID-19 pandemic has been difficult for everyone. The pandemic forced many companies to close, others to change their business altogether, and more than some to close forever.
The pandemic has hit the fitness industry particularly hard, which generally relies on a physical location to take classes, access equipment, and get exercise. However, some entrepreneurial souls have taken the opportunity to relocate their business online. Here are some steps you can take to do the same.
Choose a channel
First, think about how you want to communicate with your audience and customers. Would you like to offer one-on-one video training through your website? Do you want to start your own YouTube channel and create instructional videos? Or both?
Both approaches have advantages, and many online trainers do both. Offering one-on-one services can make more money on individual sessions, while monetized YouTube videos may generate more revenue over time. When you focus on your website, you can also track other potential sources of income such as e-books, how-to PDFs, premium online training courses, and more. A hybrid method that uses both strategies is definitely more work, but could pay off in the long run.
Your next step to become a successful online trainer? Certification.
Professional certification is not required to start and grow your own business, but it does offer one major benefit – credibility. Potential customers are more likely to sign up knowing you have the proper education and training to make a living from it. This is an invaluable step in building trust with your customers. He shows them that you care about their safety and wellbeing and that you are not a charlatan or an opportunist.
A fitness training certification usually comes in two forms: ISSA or ACE.
Both organizations have long had a reputation for being credible in the fitness industry. ACE certification requires a high school diploma or equivalent, as well as prior certification in CPR and AED.
ISSA (International Sports Sciences Association) certification focuses on developing programs and training plans for clients. The ISSA offers slightly better recognition in the fitness industry, although both certifications are valuable.
Pick a niche
Another important part of being a success as an online fitness trainer is finding a niche. A niche is something that sets you apart – something that goes beyond people’s fitness and health. In short, something that will make customers learn from you and not from anyone else.
For example, some potential niches could include workouts for superhero fans, targeting a specific demographic (like police or LGBTQ), or marketing to people with disabilities or chronic illnesses. Ideally, your niche should be something that interests you particularly, something that comes from your own life so that you can bring in your own experience and perspective.
Use social media
The next step in building your audience (and your business) is getting your name out there. Just creating a website and hoping for the best is not enough – you will most likely need to master social media to get the word out. Pasting short video clips on Twitter or Instagram can be a great way to build a fan base. You can even create a TikTok account to create enticing content. On your website, you can offer free e-books or a newsletter subscription to keep track of your name.
Create helpful content
Speaking of which, another cornerstone of getting your business out there is creating helpful content. Marketing directly to people by encouraging them to buy what you sell will not be enough in 2021. To get the most out of your marketing, you also need to provide something useful to get people interested in right away.
Videos, blog articles, how-tos, and other useful content that are given away for free can greatly improve your advertising. If it’s fun, compelling, or easy to share, that’s even better. Guest posts or articles on other fitness and health blogs will bring your name out into the wild and increase the credibility of potential customers.
Diversify your services
If you notice a common theme among these suggestions, it is no accident. One of the biggest keys to your success as an online fitness trainer is diversifying your offerings. That doesn’t mean you’re trying to find more than one niche (although you could well if you think you can).
Rather, make sure you offer a variety of premium services, free goodies and useful content, and multiple platforms and channels.
In addition, you may offer coaching services and personalized nutrition plans. You can offer video courses to other trainers once you are sufficiently established. Setting up a premium community or forum for members only is also a great way to give customers a sense of exclusivity and usefulness. It’s important not to overwhelm yourself, but making your offerings as diverse as possible is great for business.
This content is sponsored by Ryan Kh.