Mars Petcare Appoints Two Seasoned Digital Leaders to its Pet Diet Management Crew

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“Jessica and Travis will play a critical role in realizing our goal: A BETTER WORLD FOR PETS,” said Ikdeep Singh, regional president of Mars Pet Nutrition North America. “They all bring unique and immersive experiences to our team. I am confident that we can meet the needs of even more pet parents by leveraging the power of digital, data and analytics.”

In her new role at Mars Petcare, Hauff will lead agile teams of cross-functional employees dedicated to accelerating the company’s dComm presence and online business while ensuring that the parenting shopping experience is seamless across all channels.

Hauff is a proven leader in digital strategies with 15 years of experience building and transforming powerful digital and e-commerce channels in the US and the US Europe. Most recently she worked at L’Oréal and began her career in Madrid before moving to new YorkFor the past nine years she has held advanced roles including Senior Vice President, Ecommerce Acceleration and Data Activation at L’Oréal United States.

“I am very excited to be part of Mars Petcare, a company that is focused on serving its purpose and also passionate about the power of people and data to drive business results,” said Hauff. “Digital continues to transform the way we interact with consumers – and it is no different for pet parents. I look forward to working with associates across our company to accelerate our digital commerce endeavors.”

Reaves will be responsible for short and long term strategy development, inorganic growth, and enhancement of Mars Petcare’s analytics and insight capabilities to put pet parents at the center of all decisions.

Reaves brings over 13 years of experience growing global companies. Most recently, he was vice president of strategy and development for Tractor Supply Company – the largest rural lifestyle retailer in the US with more than 1,900 stores and $ 10 billion in sales. While at Tractor Supply, he led mergers and acquisitions and long-term strategy development. Reaves was also responsible for developing and promoting high priority initiatives. Prior to joining Tractor Supply, Travis spent more than six years in strategy consulting at McKinsey & Company, advising consumer companies on strategy, sales growth management, and other growth and trade topics.

“I became interested in Mars Petcare and the category for a number of reasons – from the company’s focused, long-term approach to the next generation, to the exciting growth of the category and the vital role it plays with pets and pet parents lives,” said Reaves . “I’m honored to be part of the team and look forward to the opportunity to change the way we work with pet parents.”

Mars Pet Nutrition’s North American portfolio, which includes well-known brands such as PEDIGREE®, SHEBA® and IAMS ™, serves more than 90 million pet-owning households and is based on our goal: A BETTER WORLD FOR PETS through talented employees Brands and Companies.

About Mars, Incorporated
For more than a century, Mars, Incorporated has believed that the world we want tomorrow begins with how we do business today. This idea is at the heart of who we have always been as a global family company. Today Mars is changing, innovating, and evolving in ways that reaffirm our commitment to have a positive impact on the world around us.

In our diverse and growing portfolio of confectionery, food, and pet care products and services, we employ 125,000 dedicated people, all of whom are moving in the same direction: forward. With $ 40 billion In terms of annual sales, we produce some of the world’s most popular brands, including DOVE®, EXTRA®, M & Ms®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, UNCLE BEN’S®, WHISKAS®, COCOAVIA® and 5 ™; and care for half of the world’s pets through our nutrition, health and service businesses including ANICURA, BANFIELD ™ PET HOSPITALS, BLUEPEARL®, LINNAEUS and VCA ™.

We know that we can only be truly successful if our partners and the communities in which we operate are also successful. The Five Principles of Mars – Quality, Responsibility, Reciprocity, Efficiency and Freedom – inspire our employees to take action every day to create tomorrow’s world in which the planet, its people and pets can thrive.

More information about Mars can be found at www.mars.com. Visit us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

About Mars Petcare
As part of Mars, Incorporated, a family business with more than a century of history that makes a variety of products and services for people and pets who love people, Mars Petcare’s 85,000 employees in over 50 countries are dedicated to one cause: A BETTER WORLD FOR PETS. With 85 years of experience, our portfolio of nearly 50 brands meets the health and nutritional needs of the world’s pets – including the PEDIGREE®, WHISKAS®, ROYAL CANIN®, NUTRO ™, GREENIES ™, SHEBA®, CESAR®, IAMS ™ and EUKANUBA ™ as well as the WALTHAM Petcare Science Institute, which has been researching pet nutrition and health for over 50 years. Mars Petcare is also a leading veterinarian through an international network of over 2,000 veterinary clinics and diagnostic services, including BANFIELD ™, BLUEPEARL ™, VCA ™, Linnaeus, AniCura and Antech. We’re also active in pet innovation and technology. These include the WISDOM PANEL ™ genetic health screening and DNA testing for dogs, the WHISTLE ™ GPS dog tracker, and the LEAP VENTURE STUDIO Accelerator and COMPANION FUND programs, which drive innovations and disruptions in the animal care industry. As a family business that is guided by our principles, we have the flexibility to fight for what we believe in – and we choose: A BETTER WORLD FOR PETS.

SOURCE Mars Petcare

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