Nature’s Approach acquires Baze, increasing its portfolio to customized diet

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Nature’s Way acquired Baze (Green Bay, WI), which offers an evidence-based approach to personalized nutrition through a home blood test.

Nature’s Way (Boston, MA) acquired Baze (Green Bay, WI), which offers an evidence-based approach to personalized nutrition through an at-home blood test.

“Working with Nature’s Way is an exciting and logical next step for Baze as we continue our mission to offer our customers products to improve their health and wellbeing through evidence-based, personalized nutrition,” said Philipp Schulte, Co-Founder and CEO of Baze. in a press release. “We firmly believe in the transformative impact personalized nutrition can have on our lives and look forward to being part of the Nature’s Way team.”

The blood test provides a snapshot of consumer micronutrient levels, which is used to recommend a customized supplement and nutritional program that eliminates 73% of customer nutritional deficiencies within three months.

“Personalized nutrition is an immense opportunity for us to expand our mission of helping people lead healthy lives,” said Mike Devereux, CEO of Nature’s Way, in a press release. “Combining the uncompromising quality of our products with Baze’s industry-leading personalization capabilities will create an amazing new approach to anyone looking to promote their health and wellbeing. Our teams are determined to continue our leadership in terms of quality and innovation in this growing consumer space. “