Nexen Tire America, a global leader in high performance, passenger, SUV / light truck and winter tire technology, and Manchester City have announced a new virtual fitness challenge, Nexen Road to Man City, for health and that Improve the wellbeing of fans around the world and help them stay connected with the club. The free, virtual race officially begins on April 22nd and encourages participants of all ages and fitness levels to exercise and adopt a healthier lifestyle by getting outdoors and being active for 45 days.
Participants are encouraged to walk, jog, or run to collect their steps. You can follow these steps via a Stepathlon app from your smartphone or other compatible device. All participants will run virtually around the globe and compete against other fans for the chance to win hundreds of prizes and experiences that cannot be bought. To motivate fans and get them moving, Nexen Tire aims to bring fans closer to the club through weekly challenges and competitions that take place on @NexenRoadToManCity’s social channels during the race and registration period.
To sign up for the free virtual fitness challenge, visit www.roadtomancity.com and download the Road to Man City mobile app, available for both Apple and Android devices.
“It has never been more important to connect with fans around the world and over the past year the club has offered them new and extensive opportunities to get involved around the world,” said Peter Laundy, vice president for Partnership Marketing and Creative for Manchester City. “The Nexen Road to Man City is an exciting new activity for fans and sports enthusiasts to be able to stay current while improving their health and fitness. We hope fans around the world will get involved.”
The Nexen Road to Man City is the second virtual racing event the club has hosted, but the first on a global scale. The previous successful event was for fans in India with thousands of attendees. The virtual race event is supported by Stepathlon – The Race Management Platform.
“Nexen Tire is excited to be part of this truly global initiative to keep fans fit, healthy and active,” said Travis Kang, global CEO of Nexen Tire. “This event, planned with Man City, is in line with our new tagline ‘We Got You’, with the aim of becoming a more helpful and convenient brand for consumers anytime, anywhere. I look forward to everyone taking part in this virtual event, which also runs through Seoul, the home of Nexen Tire, and I hope it will be a source of fun for everyone. “
Fans can register for the challenge from now until April 21st. The virtual race officially starts on April 22nd and starts on June 5th.
To take part in the virtual race, interested participants can download the Road to Man City app (available for Apple and Android devices) or from www.roadtomancity.com.
