American singer and actor Nick Jonas makes his Super Bowl commercial debut starring in an ad for Dexcom, a glucose monitoring system for diabetes management.
Fox News said the “Cool” singer, who suffers from type 1 diabetes himself, hopes that giving him his resemblance to the company will help raise awareness of the disease.
Grabbing his Twitter handle, he wrote, “So excited to see the big game this Sunday and start a conversation about a better way to treat diabetes. Go to http://DexcomGameDay.com now to see that first commercial #dexcom #ad to see. “
Chad Patterson, senior vice president of global marketing at Dexcom, said in a statement, “In an environment like COVID, this is more relevant than ever. The fact that people are struggling with their health and being somewhat isolated. For people who it can.” If you don’t come to your doctor, you can do so remotely with our technology. “
The 30-second commercial, which airs in the first quarter of the game, shows how Dexcom differs by not monitoring glucose levels with traditional fingersticks.