Peloton Linked Health Subscriptions Develop

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Peloton released fourth quarter earnings numbers that saw the number of affiliated fitness subscriptions jump 114 percent year over year to over 2.33 million, according to a press release.

Other headlines included paid digital subscriptions growth of 176 percent to over 874,000 and overall membership growth to over 5.9 million, the press release said.

Peloton’s training sessions increased 75 percent year-over-year to 134.3 million, according to the press release. The company completed an average of 19.9 monthly workouts per affiliated fitness subscription. That was an increase from 24.7 a year ago.

The average monthly net fitness churn was 0.73 percent and the 12-month retention rate was 92 percent, the press release said.

Peloton’s total revenue rose 54 percent year-over-year to $ 937 million, according to a press release.

In July, Peloton announced it was entering the video game industry and offering a game called Lanebreak, in which riders change their cadence and resistance to achieve full goals. The game will be available on the company’s app and will include a members-only beta that will debut later in 2021.

Continue reading: Peloton plans in-app video game for coachless training, the report said

Earlier this year, Peloton announced it was considering jumping into wearables to monitor a user’s heart rate.

Continue reading: Peloton Eyes Wearables Push with heart rate bracelet

A peloton wristband, as suggested, would come in a variety of sizes and could be synchronized with the other products of the exercise company. The band would complement the company’s other heart rate monitor and would be able to track a user’s exercise intensity and display features like battery level.

In addition, Peloton launched a new corporate wellness program to reach new users.

Critics have suggested that demand for Peloton may decline as the pandemic subsides and people return to regular gyms more easily. But the rise of the Delta variant could make that difficult.

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