A start-up that offers a personalized complete meal replacement has commissioned the Leeds agency Boutique with classic and digital PR.
Abnormal., Which creates meals that suit consumers’ health and lifestyle habits, has tasked Boutique with promoting both the brand and the product itself. The meal replacement is available in strawberry sundae, banana milkshake, chocolate strudel and vanilla cream and offers options for dietary requirements, allergies and intolerances.
Mark Coxhead, Founder of Abnormal, said: “The boutique’s expertise in traditional and digital PR and the enthusiasm of the team made us feel we were the right agency for the agency.
“There is a close synergy between both teams and their experience with e-commerce brands will really help us grow the business.”
Simon Bollon, Managing Director of Boutique added, “We love being part of a growth story and we expect this brand to do great things. We have extensive health and fitness experience so we are confident to work with abnormal. will fire them to a new level. “
