The co-founder of Regymen Fitness has launched a new wellness center designed to give the public access to the different types of recreational programs that professional athletes use.
The Covery opened its first location at 7580 Corporate Blvd. this week. next to regymen. By early fall, EK Navan plans to have four more locations on the Baton Rouge metro with covers in Gonzales, Denham Springs, Zachary and the Southdowns Village mall.
“The concept is a mixture of aesthetics, sporting recreation and wellness,” he said. “If you look better, you will feel better.”
Meanwhile, Baton Rouge-based Regymen is also growing, and Navan announced it will have between 35 and 40 locations by the end of the year. Three more locations on the Baton Rouge Metro are under development, and the first of two locations in Austin, Texas recently opened. By the fall, the company will have 10 locations in Canada through its partnership with GoodLife Fitness, the fourth largest global fitness brand in the world.
The first Regymen Fitness location in Canada is slated to open this month through a partnership between the Baton Rouge-based company and GoodLif.
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While the covers are in Gonzales and Denham Springs in Regymen, Navan said The Covery is a stand-alone concept. He plans to franchise the wellness center and said he’s speaking to potential developers in nine states in the southeast and southwest.
“We are leaving COVID with a renewed sense of health and general well-being,” said Navan. “When we rest, unplug, and charge our bodies, we can do so much more.”
The Covery offers a variety of services including IV infusions to boost immunity and energy levels, cryotherapy to increase white blood cell counts and generate energy, hyperbaric oxygen treatments to increase the oxygen levels of cells, and Ballancer Pro compression therapy to massage the lymph nodes and help remove waste from the body and NAD + therapy, an antiaging technique that helps rejuvenate cells. Many of the services can be combined.
The goal is to help people age well, Navan said. “When you are 50 you will feel like 30,” he said.
The Covery monthly memberships start at $ 89 and rise to $ 499. The center also allows people to pay for individual treatments.
