ShapeLog and Life Health Associate to Ship Progressive


CHICAGO, Feb. 6 / PRNewswire / – Gym members want data-driven experiences to help them on their fitness journey. However, strength training data has lagged cardiovascular data for decades. ShapeLog, a fitness technology company and provider of networked strength solutions, today announced its partnership with Life Fitness, the world’s leading provider of commercial fitness equipment.

ShapeLog’s patented strength platform improves how health clubs, fitness centers, and gyms support their customers’ strength training. By tracking strength, repetitions, weight, strength, total work, fatigue, time under tension, and more, ShapeLog provides access to customizable and personalized strength training experiences.

“ShapeLog recognizes the community’s desire for a more holistic understanding of their fitness. There was largely a lack of strength performance data to guide this journey,” said Bryan O’Rear, CEO of ShapeLog strength solutions for health clubs worldwide. We always succeed when we have the opportunity to work with passionate teams who are committed to delivering next-generation experiences. “

When connected weight machines are paired with ShapeSync ™, ShapeLog’s data gateway device, users can digitally track weight training data and assess their overall fitness level. This is perfectly suited to the Life Fitness ecosystem of world-class connected solutions, which is based on an open API platform and offers bespoke solutions that enable gym operators to get the most out of their business with increased flexibility. The open API platform enables them to provide their trainees with a seamless journey while collecting and managing valuable information for their business.

The partnership is an important component for Life Fitness as it expands the ecosystem of digital solutions to enable connected workout experiences and create more value for health clubs.

“Life Fitness is a leader in integrating technology into exercise equipment, from entertainment to connected and cloud-based solutions,” said Mike Vanacora, senior director, global strategy and connected fitness, Life Fitness. “Our facility ecosystem combines connectivity, coaching and content to help operators better connect with members and meet their needs. We’re excited to partner with ShapeLog to provide exercisers with data-driven strength training experiences and the data insights coaches need to help their clients meet their individual fitness goals. “

ShapeLog’s platform can be used anywhere strength training equipment is available, including gyms, rehabilitation centers, sports clubs and in private training. Life Fitness products equipped with ShapeLog will be available later this year.

For more information on ShapeLog’s associated strength training solutions, please visit For more information on Life Fitness products and services, please visit

About ShapeLog
ShapeLog is a midwestern fitness technology company and provider of connected strength solutions. With offices in Ann Arbor, Grand Rapids, and Chicago, ShapeLog is enhancing the way athletes do strength training by delivering personalized strength training experiences. The technology tracks strength, repetitions, weight, strength, total work, fatigue, time under tension, cardiovascular activity, and more to provide a more engaging and customized training solution for improved results. Further information is available at

About Life Fitness
Life Fitness is the world’s leading provider of commercial fitness equipment and gaming tables and equipment. The company manufactures and sells its strength and cardiovascular equipment, pool tables and accessories, and playroom furniture under the brand names Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group, SCIFIT and Brunswick Billiards. The equipment is distributed in 166 countries. Life Fitness is headquartered outside of Chicago in Rosemont, Illinois. For more information on Life Fitness products and services, please visit

Media contact: Becca Reyes,