Six Star Professional Diet and The Affect Company signal the primary NIL deal in historical past with scholar athletes

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-Six Star Pro Nutrition and The Influence Agency lead indictment as first brand to enter advertising deals with student athletes-

TORONTO, July 13, 2021 (GLOBE NEWSWIRE) – When the clock struck midnight on July 1 and the Name, Image, and Likeness (NIL) rules for college athletes went into effect, The agency of influence and Six Star Pro Nutrition quickly became the first agency and branding partner to sign paid referrals with 5 U.S. college athletes. The list includes Edgar Padilla Jr. (University of Illinois, basketball), Hanna and Haley Cavinder (Fresno State, basketball), Moriah Oliveira (University of Miami, Athletics), Gage Dyer (Oklahoma University, gymnastics), and many more. After years of ongoing legislation, members of the Student Athletes Association, U.S. state lawmakers, and members of Congress have now made it legal for student athletes to sell their NIL and get paid advertising deals.

Toronto-based digital marketing agency, The Influence Agency, and Six Star Pro Nutrition have teamed up with Edgar Padilla Jr., a sophomore basketball player who first posted it at 12:01 a.m. on that historic day. The partnership is a moment when the Padilla family joins forces, as Padilla Jr.’s father Edgar Sr. and uncle Giddel were both players on the University of Massachusetts Final Four team in 1996 when the National Collegiate Athletic Association (NCAA ) revoked the team’s Final Four title because a player accepted a gift from an agent.

Athletes posed with the brand’s 100% whey protein in one hand and a $ 1 bill signaling that they made their first dollar by partnering with Six Star Pro Nutrition.

“Working with The Influence Agency has allowed us to be flexible and creative in the overall running of the campaign,” said Jarrod Jordan, chief marketing officer of Iovate Health Sciences International, the parent company of Six Star Pro Nutrition. “TIA’s ability to streamline our influencer contracting and negotiation process was one of the reasons Six Star Pro Nutrition was able to sign athletes right at 12:01 am.”

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Twin sisters Hanna and Haley Cavinder, of the Fresno state women’s basketball team, were also among the first to sign a promotional deal with Six Star Pro Nutrition. The twins have a combined social fan base of over 500,000 followers on Instagram and more than 1 million on TikTok.

“For the past several years, our team has worked with Six Star Nutrition to run outstanding marketing campaigns with several professional athletes. Transferring this subject area to the world of university sports is a new and exciting opportunity for our agency and the industry as a whole, ”says Tom Yawney, Partner and Director of Business Development at The Influence Agency. “It took a long time, but we have officially entered a new era in influencer and sports marketing. There are over 400,000 student athletes in the US who are now becoming influencers and transforming student marketing for everyone. We’re excited to see the impact of college athletes becoming paid partners to global brands and their brands growing. “

This landmark decision is a victory for college athletes in the US and will open new opportunities for athletes to immerse themselves in the ever-expanding world of influencer marketing. The Influence Agency and Six Star Pro Nutrition are excited to continue their work to usher in the new wave of influencers in the sports marketing and nutrition industries.

About The Influence Agency
The Influence Agency is an award-winning digital marketing agency based in Toronto, Canada. Since launching in 2017, they have established themselves as one of the most sought-after agencies in the country for strategizing and running some of the biggest influencer and digital marketing campaigns. They have worked with well-known brands including Iovate Health Sciences Inc., Jamieson Vitamins, Universal Music Canada, Puma, Lowes, and Napoleon – an impressive list that keeps growing!

With a team made up of some of the brightest digital media experts, the agency specializes in bespoke marketing strategies for brands and influencers around the world. They have developed and delivered a wide range of online marketing programs for both SMBs and some of the largest brands in the world, with results that consistently dwarf expectations. They are experts and industry leaders in social media advertising, remarketing, content strategy, and experiential marketing support. They help brands take a holistic and comprehensive digital marketing approach to the next level so that they stand out in today’s saturated market.

To learn more about The Influence Agency, click here.

About Iovate Health Sciences International Inc.
Iovate Health Sciences International Inc. (“Iovate”) is a dynamic, leading nutrition company that provides some of the highest quality, most innovative, and effective active nutritional products in the world. With brand innovations such as Six Star Pro Nutrition®, Iovate aims to be the world’s leading active nutrition company. Six Star Pro Nutrition® was designed to be athletes’ choice – it promotes all levels of athletic performance and enables excellence on the field, on the court, on the ice and in the gym.

With our commitment to research, development and innovation, we have been recognized worldwide as one of the leading sports nutrition brands in the industry and continue to be one of the elite brands redefining performance through innovative products and quality ingredients.

Headquartered in Oakville, Ontario, Canada, Iovate is a family of more than 300 employees, six leading nutritional brands, and growing with effective products available around the world.

For media inquiries, please contact:
Tanya Cruz, The Influence Agency at Tcruz@theinfluenceagency.com;
Kaela Johnson, The Influence Agency at KJohnson@theinfluenceagency.com