The American Diabetes Affiliation® Launches: Higher Decisions for Life


“The market is filled with products and services for people with diabetes, some of which make questionable claims,” ​​he said Sonja Baro, Vice president of product innovation for the American Diabetes Association. “Our goal is to show people whether a product’s claims are based on evidence or are ‘healthy’ for those involved in diabetes management or prevention.”

Claims about a product’s relationship to health, including specific references to preventing, treating, or even reversing diabetes, can be confusing. Consumers can search for the brand to understand whether the ADA rated the product on the strength of their claims from the ADA’s perspective.

Through the Better Choices for Life program, ADA will:

  1. Provide an easy way for consumers to identify products and services that are suitable for people with diabetes or at risk for diabetes.
  2. Provide guidance on determining the optimal food choices that support overall health goals and objectives.
  3. Empower ADA science and research to make fractions of a second decisions about branding labels and directional information every day.

There are currently three product categories in the program: Food and Nutrition, Health and Wellness, and Diabetes Management. Each category has explicit product types that can be considered, with more to be added. Products and services that have been rated are listed on the website at Brands interested in learning more about how to become part of the program can reach out to them [email protected].

Via the American Diabetes Association
More than 4,000 people are newly diagnosed with diabetes in America every day. More than 122 million Americans have diabetes or prediabetes and strive to manage their lives while living with the disease. The American Diabetes Association (ADA) is the country’s leading voluntary health organization committed to bending the curve of the diabetes epidemic and helping people with diabetes thrive. For 80 years, the ADA has advanced discovery and research into the treatment, treatment and prevention of diabetes and has worked tirelessly to find a cure. We help people with diabetes thrive by fighting for their rights and developing programs, advocacy and education to improve their quality of life. Diabetes brought us together. What we do next will make us connected for life. To learn more or to get involved, visit us at or call 1-800-DIABETES (1-800-342-2383). Join the battle with us on Facebook (American Diabetes Association), Twitter (@AmDiabetesAssn), and Instagram (@AmDiabetesAssn).

Contact: Daisy Diaz703-253-4807
[email protected]

SOURCE American Diabetes Association

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