Wellness solutions, the largest distributor of fitness equipment for private and commercial use in Romania, announces a sales increase of 30% for 2020 and achieves sales of more than 5.5 million euros. Revenue growth was supported by the rapid changes in customer behavior during the Covid19 pandemic.
The pandemic increased people’s interest in exercising at home. More and more Romanians were aware of the importance of a healthy lifestyle and decided to invest in fitness equipment for home use.
”Sales of high standard wellness products and solutions to home use customers have increased significantly as a result of the health crisis. Many individuals who hit the gym have been forced to make lifestyle changes and consider the benefits of having access to exercise in their own environment. As a result, the demand for home equipment such as bicycles, cross-trainers and treadmills has more than doubled compared to the same period last year. On the other hand, the supply of equipment for commercial use continues to be affected by the pandemic, but I believe that due to our constant need to socialize, people have already started to partially return to their routine of going to the gym. Hopefully this segment will also recover. I expect more and more people to choose a “hybrid” model of going to the gym and exercising at home with their own fitness equipment. I also believe that people are trying to avoid overcrowded gyms in order to create more and more “boutique” gymnastics, ”said Tania Papagiannopoulou, CEO of Wellness Solutions.
The company estimates that the combination of the high demand for home fitness equipment and the renaissance of the gym will see an increase of approximately 20% this year. With a 10-year history in Romania, in 2021 the company will focus equally on the home and business segment solutions, offering its customers the same high quality premium experience, with an emphasis on after-sales support and customer service lies operation.
This year Wellness Solutions will have been operating in Romania for 10 years, creating a balanced mix of products and brands for all categories of customers and budgets. With over 10 top-class professional fitness brands in their portfolio, Wellness Solutions is one of the most important players in the Romanian wellness market. For the past 10 years the company has been the exclusive distributor of the fitness brands Kettler, SKLZ and Bodytone in Romania and opened the first Kettler showroom in Europe.
The company also has other well-known international brands in its portfolio, such as Nautilus, Toorx, Schwinn, Bowflex, Everfit, etc., which complement the offer in terms of the latest technology, features, design and budget. Wellness Solutions is also the manufacturer of its own fitness brand TECHFIT, which is sold across Europe.
Wellness Solutions has a dedicated service team that offers personalized after-sales advice and service. Wellness Solutions Services takes a 360-degree business approach with a complete set of internal departments: sales, sales, marketing, logistics, service and customer care, online strategy and sales, advertising.