TJ MAXX, Planet Health, Hyundai…and Extra

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TJ MAXX, Planet Fitness, Hyundai … and other brands currently aimed at the US consumer. Take a look at our previous Sales Leads columns.

TJ Maxx, one of the largest off-price clothing and home fashion retailers in the United States, has the name MullenLowe, Boston, as his new creative agency, according to several people close to the situation. The agencies involved in the pitch include 72andSunny, TBWA / Chiat / Day, New York and Venables Bell & Partners. The review was carried out by SRI Consulting. The household goods and clothing company parted ways with its previous agency partner, the Gray Group, last June after 12 years. According to a report by Kantar, U.S. media spending on TJ Maxx was $ 17 million in 2020 including TJ Maxx and Marshall’s saw U.S. sales increase 18% from pre-pandemic levels as households buy clothes stock up to prepare for going back to work and school.

New Hampshire gym chain Planet Fitness Appointed Team lift, a bespoke unit within Publicis group, as his agency of record. The appointment follows a review that began in May. Team Lift takes care of everything creative marketing, media tasks as well as data and analysis.Previously, Planet Fitness and its franchisees had worked with a list of 16 agencies, many of whom were involved in local marketing activities, while Barkley, based in Kansas City, Missouri, had been creative for more than two years.

Canela.TV, one of the first AVOD streaming services for American Hispanic, has a partnership with Hyundai that bring Ecuador World Cup qualification Games for free for the audience. The free VOD content includes some of the most watched and watched teams for US Latinos with major South American teams. The qualifiers will take place from September to December (with a 48-hour delay from the original broadcast date). the Football World Cup 2022 will take place in Qatar from November 21 to December 18, 2022. In the international competition 32 nations compete against each other for the price. Canela.TV is a streaming service that enriches the new generation of US Latinos by providing free access to unique, culturally relevant content. More information about Canela.

Live coverAt this exclusive virtual event on September 22, 2021, brand decision-makers and marketing service providers will exchange and accelerate knowledge on key topics such as multicultural marketing, e-commerce marketing and marketing technologies. To learn more about virtual network solutions at PortadaLive that involve a wide variety of branding executives, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

PepsiCo

PepsiCo, Inc. announced We grow together, (Together We Grow), a $ 50 million empowerment platform Spanish owned company, specifically restaurants, bodegas and carnicerías (meat markets) to address basic business challenges and support business growth over the next five years. We grow together is part of PepsiCo’s Racial Equality Journey Hispanic Initiative, a series of commitments totaling 172 million$ 800 billion in economic activity and play a central role in their communities. According to a Stanford University opinion pollAs a result of the pandemic, 86% of Hispanic small business owners reported significant adverse effects, including a complete shutdown, and were only half as likely as their white counterparts to receive Paycheck Protection Program (PPP) loans. This, along with the historical systemic barriers that affect wealth and education, help ensure that lower operating income among Hispanic business owners, according to a study by the Small Business Association. Participation in small business owners We grow together have access to the Hispanic Digital & Delivery Program, a bespoke eight-week counseling curriculum tailored to their specific needs to help them improve their online presence, delivery logistics, online ordering and marketing practices. Participants will also have access to expert advice during office hours, where they will receive coaching and guidance on developing solutions to business challenges and targeted digital media support. To raise awareness of We grow together and support in implementation, PepsiCo has partnered with the Latino Food Industry Association (LFIA) We grow together Platform, the PepsiCo Foundation officially launches the IMPACTO Hispanic Business Accelerator, which provides $ 10 million in funding to help 500 Hispanic small food and beverage companies in 13 cities across the United States grow their businesses over the next five years. It will also help these owners overcome systemic economic disparities and create economic opportunities within the community by providing business coaching in English and Spanish and other resources.

STORY and Sean Diddy Combs continue their cultural change #CIROCStands Initiative to support black excellence and achievement with their latest campaign, #CIROC stands for black companies. Starting in New York City, CÎROC will reinforce the stories and successes of three local companies and their owners and offer them the national recognition of the CÎROC brand as well as the support of renowned CÎROC Black Executive Partners. Black Business Month ends on August 31st, but CÎROC wants to ensure that the recognition of black entrepreneurship is celebrated and promoted throughout the year. That is why the new CÎROC campaign will be consistently strengthened Black-owned company by digital content on its brand platforms as well as PR and digital outdoor advertising in different cities all year round and highlight success and success stories. The series opens in New York City with a media personality and an entrepreneur Angela Yeewho will host and visit three women-run businesses in Harlem and Brooklyn. Accompanied by an Emmy-nominated photographer / videographer Steven John Irby, also known @stevesweatpants, Angela will interview the business owners to explore their stories and entrepreneurship, and to celebrate their dedication and hustle and bustle. To further support these companies, CÎROC will redirect their advertising funds to showcase these companies along with the CÎROC brand on billboards in Times Square.

Live coverAt this exclusive virtual event on September 22, 2021, brand decision-makers and marketing service providers will exchange and accelerate knowledge on key topics such as multicultural marketing, e-commerce marketing and marketing technologies. To learn more about virtual network solutions at PortadaLive that involve a wide variety of branding executives, please contact Sales Coordinator Michelle Lopez at michelle@portada-online.com.

Sedanos supermarkets, the Hispanic grocer based in South Florida, starts the Sedanos Retail Media Network created in collaboration with Havas house, Republica Havas’ global custom media, content and publishing division. Sedano’s Retail Media Network offers supporting brand partners the opportunity to creatively present their products within the huge reach of the supermarket chain in Florida. The fully bilingual magazine celebrates the richness of Latin American cuisine and culture through engaging content, local stories and Creole food Recipes that customers can prepare at home using ingredients from featured brands. The first Christmas edition presents themes and recipes for Thanksgiving, Nochebuena and New Year’s Eve.Our seasoning will be available online and delivered to homes across South Florida to ensure visibility across the area and attract shoppers’ attention as they create their shopping lists and menus. Founded in 1962, Sedano’s Supermarkets began as a neighborhood grocery store in Hialeah, Florida and has grown to serve various communities across the state and serve Latin American products to customers.

Veronicas insurance, one of the leading insurance brokers for Hispanics and Latinos, now serves the Miami and N. Lauderdale communities after opening its first two locations in Florida. The company plans to open several more locations across the state in the coming months as part of its expansion plan. VEronicas insurance now has 16 franchise in three states and became the fastest growing Hispanic insurance franchise in the United States. The company recently announced that it was named # 1 in the insurance category in Entrepreneur Magazine’s Top 500 New Franchises 2021 for its financial strength and stability, as well as brand power. So does the company serves clients in their language to preserve the roots of Latin American and Hispanic cultures. Veronica’s Insurance has 24/7 customer service representatives who are fluent English Spanish, and in an effort to be more inclusive, some service agents are now proficient in sign language. Veronica’s Insurance is headquartered in Los Angeles, California and has over 400 employees. Veronica’s Insurance has more than 90 locations in California, Colorado, Texas, and Florida.

De Beers Group, One of the world’s leading diamond companies, which has been advancing with unmatched expertise in the exploration, mining and marketing of rough diamonds since 1888, has named Havas Media Group as its global media AOR, replacing the established mindshare that emerged from the pitch is managed by Havas Media Group UK