TUT Health Group Companions with b8ta for US In-Retailer Demo and Retail Launch, Showcasing TUT’s Excessive Efficiency Micro Fitness center


Inventory available for instant Christmas deliveries and gift purchases

Key highlights:

  • TUT Fitness Group launches in-store retail experience in new York, in collaboration with b8ta Stores

  • Customers can reserve appointments for hands-on demos to experience TUT’s patented fitness technology up close

  • Trained employees in the store and guest fitness trainers answer product questions and offer inspiring demonstrations

  • TUT has sufficient inventory of equipment to meet instant shipments of Christmas gift purchases

VANCOUVER, BC, November 18, 2021 / PRNewswire / – TUT Fitness Group Inc. (TSXV: GYM) (“TUT”) announced today that it has opened its first in-store retail experience new York, in collaboration with b8ta Stores.

TUT Fitness Group enters into partnership with b8ta for US in-store demo and sales launch and presents TUT’s High Performance Micro Gym (CNW Group / TUT Fitness Group Limited)

The powerful and affordable micro-gym from TUT, consisting of the TUT Trainer ™ ($ 795USD) and TUT Rower ™ ($ 595USD), which was recently featured in Forbes, is featured in b8ta’s Hudson Yards store in New York, the flagship store and the most-visited and best-performing location with an average of 17,000 store visits in a typical month. The Hudson Yards retail location is a popular tourist shopping destination giving TUT Fitness Group wide visibility to wealthy people new York Residents as well as tourists from all over North America, Europe and Asia.

Founder and CEO of b8ta Vibhu Norby commented “TUT offers a refreshing vision for home fitness: accessible strength and cardio training without distractions. I am excited to introduce TUT to our modern world-class fitness range. Potential customers can demonstrate TUT products at our prestigious b8ta Hudson Yards and we will also be streaming live workouts on TUT products from our stores on b8ta.com. “

The specially made, special TUT fitness showroom in the b8ta store consists of a niche with two installed demo TUT trainers and a 60-inch display on which advertising video loops run. Next to each TUT-Trainer device there is a tablet that offers product details, collects data about the customer and displays a QR code to buy the TUT Trainer Home Gym immediately.

The story goes on

Online customers can plan their store visit by reserving a hands-on demo in advance on the TUT Fitness landing page. A series of appearances by TUT’s own personal trainers, local fitness trainers, sports stars and other store activations and campaigns are also planned. In addition to the in-store experiences, b8ta also advertises the TUT Fitness Group online with a series of podcast-style video episodes on its 24-hour on-air channel.

Best of all, buyers can purchase the TUT Trainer ™ and TUT Rower ™ to ship immediately, in time for holiday delivery.

“The launch of b8ta on the US market made a lot of sense for us due to the success with other top brands for fitness equipment such as Tonal, CLMBR and Tempo. Purchase of fitness equipment for our powerful and portable TUT Trainer ™ Micro Gym and our TUT Rower ™ that take up less than 60 square feet and use the latest in resistance band technology. Our stackable TUT Plates ™ replace heavy metal weights for amazing workouts. Customers can get answers from expert store staff and fitness trainers, “said Rob Smith, CEO of TUT Fitness Group Inc.

TUT is a Vancouver-based Canadian manufacturer of high-performance fitness products. The company has designed, patented, and manufactured one of the world’s smallest (11.6 lbs), most affordable, high-performance home studios. Founded in 2018, TUT is an emerging player in connected exercise bikes and Fit Tech hardware targeting the $ 10.7 billion Global Exercise Bike Market[1] and online fitness market, expected $ 30 billion by 2026[2].

TUT’s patented, industry-first, Stackable Resistance Plates (TUT Plates ™) enable the user to increase or decrease resistance loads with up to 200 lbs of resistance. This new breakthrough in functional strength and cardio training is used in both the TUT Trainer ™ Tower and the TUT Rower ™ and includes Time Under Tension to target every muscle group without additional pressure on the joints or tendons, to optimize the training and set the bar for that personal homes to put higher gyms.

Please watch our corporate video or our social channels: Instagram, Facebook, Twitter, LinkedIn, TUT Highlights (YouTube).

Founded in 2015, b8ta operates the largest experiential retail footprint in the world, where consumers discover, try and buy some of the best and most innovative products in the world in real life. b8ta pioneered the concept of retail-as-a-service, making it practical for brands to use physical retail as easily as possible, like buying digital advertising. In addition, b8ta hosts b8ta TV, a live stream with unique product reviews, founder interviews and industry specials, which runs around the clock on YouTube and b8ta.tv. You can find more information about b8ta at www.b8ta.com.

For more information please contact:

Rob Smith
CEO, TUT Fitness Group Inc.

Forward-Looking Statements

Certain statements in this press release are forward-looking statements or information that reflect the results and expectations and plans arising from the b8ta demo and retail launch, the licensing of their technology by the TUT Fitness Group, the expectations and results of the TUT Fitness Group’s patented technology , Technology development, will include customer demand for TUT Fitness Group products including the launch of b8ta, TUT product updates, future plans, regulatory approvals, and other matters. Forward-looking statements consist of statements that are not purely historical, including statements about beliefs, plans, expectations, or intentions about the future. Such information can generally be identified by the use of forward-looking phrases such as “may”, “expect”, “estimate”, “anticipate”, “intend”, “believe” and “further” or the negative or similar variations thereof. The reader is cautioned that assumptions used in preparing forward-looking information could prove to be incorrect. Events or circumstances could cause actual results to differ materially from those anticipated due to numerous known and unknown risks, uncertainties and other factors, many of which are beyond the control of the company, including, but not limited to, business, economic and capital market conditions , the ability to manage operational costs, security threats and reliance on key personnel, and including the other risks as set out in the company’s profile on SEDAR at www.sedar.com. Such statements and information are based on numerous assumptions about current and future business strategies and the environment in which the company will operate in the future, including demand for its products, expected costs and the ability to achieve goals. Factors that could cause actual results to differ materially from those expressed in any forward-looking statement include the lack of regulatory approval, continued availability of capital and financing, equipment and technology failures, legal disputes, increases in operating costs, the effects of COVID-19 or other viruses and diseases on the company’s legal capacity, competition, non-fulfillment of contractual obligations by counterparties, exchange rate fluctuations, government regulations, the loss of key employees and consultants as well as general economic, market or business conditions. Forward-looking statements in this press release are expressly restricted by this cautionary statement. The reader is cautioned not to place undue reliance on forward-looking information.

The forward-looking statements contained in this press release speak as of the date of this press release. Except as required by law, the company disclaims any intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or for any other reason. Furthermore, the company assumes no obligation to comment on the expectations or statements of third parties with regard to the matters discussed above.



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SOURCE DOES Fitness Group Limited