Food Bars Market: Introduction
A recent study on TMR (Transparency Market Research) on the dietary supplements market includes a global industry analysis as well as an opportunity assessment for 2020-2030. Total sales of the global Food Bars Market is expected to be about. US dollars lie 1.2 billion in 2020 growth is estimated at a CAGR of 4%, U.S$ . exceed € 1.8 billion by 2030.
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Improvement of the sensory quality of bars for sales promotion
The widespread belief that healthy foods come at the cost of taste and taste has been blurred around the world as major players have upgraded their product portfolios to the point that taste is not a negative issue for food bars. The improved quality of the ingredients and the introduction of a new processing technology have shaped the availability of food bars in attractive compositions and flavors; some of them are bar exclusive only. This is expected to propel the global food bars market over the forecast period. In addition, some major confectionery product manufacturers have turned their product lines into functional products by launching products based on high protein ingredients to increase protein servings per unit to attract new customers while retaining the older ones.
In 2016, Mars Inc. introduced a high-protein version of the Mars and Snickers bars. In 2017, it added a high-protein version of its bounty bar to its range, targeting the food bar market and having a high protein content like that 51 G, 192 Contains calorie bars 19th g proteins.
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Organic functional bar offers to tap into new consumers
It is expected that the range of organic functional bars in the Europe region will expand the customer base of those who strictly adhere to an organic food and beverage diet. This also increases customer loyalty. This is due to the recent trend for large companies to invest heavily in sourcing organic ingredients. In addition, the segment is presented as premium, which helps manufacturers to fragment their offerings and access premium users and generate a greater profit margin in the food bar market.
Improvement of the sensory quality of bars for sales promotion
The widespread belief that healthy foods come at the cost of taste and taste has been blurred around the world as major players have upgraded their product portfolios to the point that taste is not a negative issue for food bars. The improved quality of the ingredients and the introduction of a new processing technology have shaped the availability of food bars in attractive compositions and flavors; some of them are bar exclusive only. This is expected to propel the global food bars market over the forecast period. In addition, some major confectionery product manufacturers have turned their product lines into functional products by launching products based on high protein ingredients to increase protein servings per unit to attract new customers while retaining the older ones.
In 2016, Mars Inc. introduced a high-protein version of the Mars and Snickers bars. In 2017, it added a high-protein version of its bounty bar to its range, targeting the food bar market and having a high protein content like that 51 G, 192 Contains calorie bars 19th g proteins.
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Organic functional bar offers to tap into new consumers
It is expected that the range of organic functional bars in the Europe region will expand the customer base of those who strictly adhere to an organic food and beverage diet. This also increases customer loyalty. This is due to the recent trend for large companies to invest heavily in sourcing organic ingredients. In addition, the segment is presented as premium, which helps manufacturers to fragment their offerings and access premium users and generate a greater profit margin in the food bar market.
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