When Tech and Health Collide


FORT LAUDERDALE, Fla., January 19, 2021 / PRNewswire / – When technology is brought up as part of a workout, it tends to stimulate thoughts of cutting edge equipment or the latest fitness tracker. However, there is one company that goes a step further. Dance2Fit bravely shows how dynamic the tech and fitness worlds can be when they overlap in as many ways as possible.

The Dance2Fit brand consists primarily of a variety of online and in-person activities defined as “aerobic dance mixed with fitness”. These are integrated into a networked super network of over 700,000 people who all share one simple goal: stay fit and have fun. The brand’s flagship is the high-intensity workout routines born from the founder Jessica Bass James’ “Love of dancing and a healthy lifestyle.”

Where does technology fit into all of this? From the beginning, Dance2Fit has boldly used technology to bring its vision to life. This starts with the signature workouts which are available on both DVD and live streaming options. This pandemic-friendly use of technology put the company in a prime position when the coronavirus closed gyms across the country and millions of people had to exercise from home.

But the company goes further than just leveraging technology for its live streams and videos. The brand has also created an extremely easy-to-use website that includes member areas, streaming content and a map of various personal Dance2Fit locations across the US

Last but not least, Jessica Bass James’ The company has made optimal use of the e-commerce space since the earliest days of the pandemic. The company launched its line of exercise supplements back in early 2020 at the Efficient Collaborative Retail Marketing (ECRM) conference, and from there ensured that its nutritional supplements remain available through a variety of online retailers, including Amazon.

From live stream options to e-commerce to building an online community of like-minded people interested in their health, Dance2Fit has harnessed the power of technology where and whenever possible. Although technology is usually defined by its commitment to health and community, it has always been the silent third partner in the triumvirate of priorities of Dance2Fit. It can be tastefully used to accentuate the training experience in a number of ways, which, as the Dance2Fit website puts it, helps to create “an uplifting experience that everyone can enjoy at their own pace”.

Please send inquiries to:
Felice Yamashita
(954) 479-4259
[email protected]

SOURCE Dance2Fit