Xponential Health Unveils New, Tech-Pushed Manufacturing Studio to Elevate Streaming Platform GO

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Upgrades include a 70 ‘x 14’ LED wall to recreate the Xponential studio experience at home

IRVINE, Calif .– (BUSINESS WIRE) – GO, the fitness streaming platform owned by Xponential Fitness, Inc. (NYSE: XPOF), a curator of leading boutique fitness brands, today announced the debut of its modernized production studio, XSTUDIO, a claim in the world of digital fitness, which has grown in popularity since the beginning of the pandemic. Xponential’s brands include Club Pilates, Pure Barre, CycleBar, StretchLab, Row House, YogaSix, AKT, Rumble, and STRIDE, all of which have a unique GO platform accessed through each brand’s individual apps. The cornerstone of the refreshed production studio is a 70 x 14 foot LED wall that creates an augmented reality experience for GO users at home. The new technology enables the GO team to deliver immersive, studio-like experiences across nine brands and transform the production phase from one gym to the next 4 to 5 times a day in an average of 25 minutes.

“Xponential brands are coveted for their rich sensory experiences in the gym, and we strive to reflect that in the home or on the go,” said Garrett Marshall, president of Fitness Streaming, Xponential Fitness. “This new technology – and the associated production possibilities – enable us to offer those without convenient access a digital experience that is representative of staying in a studio.”

As many consumers have incorporated a home-use component into their fitness routines since the beginning of the pandemic, Xponential GO has increased its presence and content to allow the Xponential brand’s gym members to complement their personal workouts. Since GO officially launched in March 2020, Xponential has hired more than 25 XPROs or instructors to lead its live and on-demand courses. The XPRO team comes from a variety of health and wellness backgrounds to provide top-notch knowledge, instruction and motivation to subscribers. The team has recorded thousands of pieces of content, with GO’s library spanning more than 2500 online workout courses to date.

“We are very excited to introduce our new GO production studio as we move into the next phase of Xponential’s development as a publicly traded company,” said Anthony Geisler, CEO of Xponential Fitness. “Our mission at Xponential is to make boutique fitness and wellness accessible to everyone, whether in the gym, at home, or on the go in the same elevated way, no matter where they are.”

Designed by the same team of passionate education and fitness experts who develop Xponentials in-studio workouts, GO courses range from 10 to 90 minutes and cover all fitness levels, from beginner to advanced. Some courses require equipment that can range from blocks or light weights for YogaSix GO to a rowing machine for Row House GO. New material is added every week, along with a robust schedule of live classes.

GO subscribers also have access to third-party content from Aaptiv and HyperIce thanks to several partnerships signed last year. Go365, Zeamo and Class Pass members also have access to GO content through Xponential’s strategic partnerships with these brands.

GO subscriptions range from $ 19.99 to $ 29.99 per month per subscription. Visit www.xponential.com/go for more information.

ABOUT XPONENTIAL FITNESS, INC .:

Founded in 2017 and headquartered in Irvine, California, Xponential Fitness, Inc. is the curator of leading boutique fitness brands in multiple industries. Through its mission to make boutique fitness accessible to everyone, the company has built and curated a diversified platform of nine boutique fitness brands that span vertical areas including pilates, indoor cycling, barre, stretching, rowing, dancing , Boxing, running and yoga. In collaboration with its franchisees, starting March 31, 2021, Xponential Fitness will offer energetic, accessible, and personalized training experiences led by highly qualified trainers in studio locations in 48 states and 10 other countries. Xponential Fitness’ portfolio of brands includes Club Pilates, the largest Pilates brand in the country; CycleBar, the country’s largest indoor cycling brand; StretchLab, a concept that offers individual and group stretch services; Row House, a high-energy, gentle indoor rowing exercise; AKT, a dance-based cardio workout that combines muscle building, interval and circuit training; YogaSix, the largest yoga franchise brand; Pure Barre, a full-body workout that uses the ballet barrow to perform small isometric movements; STRIDE, a treadmill-based cardio and strength training concept; and Rumble, a boxing-inspired full-body workout.

Forward-Looking Statements

This press release contains forward-looking statements that are based on current expectations, estimates, projections and projections of future performance based on estimates, beliefs, current trends and expected financial performance of management. These forward-looking statements include, without limitation, statements about Xponential’s market share in the digital fitness space and XSTUDIO’s ability to attract current and new GO users. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those contained in the forward-looking statements. These factors include, but are not limited to, the impact of the COVID-19 pandemic on our business and our franchisees; Difficulties and challenges with franchisees opening studios; the ability of the franchisee to generate sufficient income; Risks associated with expanding into the international market; and loss or reputation and brand awareness; and other risks as described in Xponential’s filings with the Securities and Exchange Commission, including its Quarterly Report on Form 10-Q. Other unknown or unpredictable factors or underlying assumptions that later prove to be incorrect could cause actual results to differ materially from the forward-looking statements. Although we believe that the expectations expressed in the forward-looking statements are reasonable, we cannot guarantee future results, activities, performance or success. You should not place undue reliance on these forward-looking statements. All information in this press release is as of today unless otherwise stated and Xponential undertakes no obligation to update this information unless required by applicable law.

contacts

Media contact: David Robertson, Fishman Public Relations, drobertson@fishmanpr.com or 847-945-1300