LeanBiome was specially developed for the needs of athletes
LeanBiome was specially developed for the needs of athletesThe York-based company, which develops drugs to fight obesity, high cholesterol and diabetes, said LeanBiome helps athletes gain lean muscle mass in order to change their body composition.
LeanBiome contains a patented combination of fiber, prebiotics and minerals specifically designed to support the microbiome diversity of athletes on a high protein diet.
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In addition, OptiBiotix has signed a new supply and license agreement with a leading global player in the field of beauty and nutrition. This agreement grants its new partner a license to manufacture and sell products containing LeanBiome in Europe, Australia and Asia.
The partner is a UK e-commerce company specializing in bringing beauty and nutrition brands directly to consumers around the world via its proprietary e-commerce platform.
OptiBiotix said its new partner’s technology, branding expertise and global infrastructure will enable it to reach millions of customers around the world. The partner owns the world’s largest D2C brand for sports nutrition (direct to consumer).
OptiBiotix said LeanBiome will add unique differentiation to a new premium line from the partner and get recognition on the packaging.
The new product line is to be launched in Europe and Asia from January. If the product line is successful, it is expected that it will be launched in the North American market in due course.
The agreement aims to generate annual and recurring sales of $ 1 million from 2022.
OptiBiotix said there is growing scientific evidence of an anecdotal link between the microbiome and athletic performance.
This agreement is part of OptiBiotix’s strategy to offer pro- and prebiotic solutions that target the modulation of the microbiome and enable leading brands to differentiate their health and wellness products.
Rene Kamminga, CEO of OptiBiotix Limited, said: “We are very pleased to announce this agreement with the partner and their sports nutrition division.
“LeanBiome was specially developed for the needs of athletes and builds on our core competence in functional ingredients that have an effect on the microbiome in order to achieve health effects.
The partner is an amazing company to work with and we are delighted that LeanBiome has been selected as the preferred source of differentiation for their new line of products. This introduction is another important step in building a sales and branding presence for OptiBiotix solutions with key partners around the world. “
