NEW YORK, September 30, 2021 / PRNewswire / – Crunch Fitness and ThirdLove are pleased to announce that the two brands have partnered with four-time Grammy-winning lady Olivia Newton-John and Primary Wave to raise awareness and money for cancer treatment research, particularly to raise awareness of the Olivia Newton-John Foundation Fund.
Beginning October 1st, Crunch Fitness is launching a competition in the US where consumers have the chance to win a trip of a lifetime. The journey for two flies towards the winners The angel at United Airlines, where they spend three nights including hotel accommodation, spend a day at Universal Studios Hollywood and take part in a virtual meet & greet. take part Olivia Newton-John about ZOOM. Entrants to this competition are encouraged to donate to the Olivia Newton-John Foundation Fund, administered by CAF America. Find out more, take part in the competition and donate at www.CrunchPhysical40th.com. The competition ends on October 31.
In recognition of the Deluxe Edition for the 40th the 20th of October in an attempt to set a world record for most people performing lying side leg raises at the same time (to mimic the leg movement in the iconic music video Physical). Crunch Fitness invites members and non-members to help us make history on this iconic anniversary. To find the closest participating Crunch Fitness location or to register today, visit www.CrunchPhysical40th.com. In addition, a “Physical” TikTok challenge will start in October with a dance choreography choreographed by a crunch fitness expert.
“I’m very excited to be partnering with Crunch and ThirdLove on this special 40th anniversary of Physical,” said Olivia Newton-John. “Both brands are a perfect fit for ‘getting physical’ and I am thrilled that they are helping to raise money and raise awareness for my ONJ Foundation Fund, a fund that supports groundbreaking research in plant medicine for cancer.”
“At Crunch, we offer our members more than just a fitness experience. We are a diverse community that aims to encourage, empower and entertain to help others live better lives, ”said Jim Rowley, CEO Crunch Worldwide. “So we’re excited to be working with Olivia and the Olivia Newton-John Foundation Fund (ONJFF) to raise money for cancer research. Unfortunately, there is a good chance that cancer will hit everyone at some point in their life ”, either directly through a diagnosis or indirectly through a friend or loved one. My mother died of cancer, so the importance of this partnership touches me.
“We at ThirdLove are very excited to be part of this important milestone Olivia Newton-John parallel to the launch of our activewear line, “said Heidi Zak, Co-Founder and CEO of ThirdLove. “We pride ourselves on harnessing the power of activity, fun and physical activity for a good cause.”
“To celebrate the 40th anniversary of Olivia Newton-Johns groundbreaking hit single ‘Physical’, Primary Wave Music is honored to partner with Olivia, Crunch Fitness and ThirdLove to not only celebrate their music but also support the Olivia Newton-John Foundation Fund, “said Joshua Rothstein, Partnership Marketing Manager, Primary Wave.
Visit CrunchPhysical40th.com to learn more about this exciting partnership.
About crunch
Crunch is a health club that believes serious exercise is fun by combining fitness and entertainment and a pioneering “no judgments” philosophy. Crunch serves a fitness community for all types of people, with all types of goals, with different types of training, training together in the same place. Today we are known for creating unique group fitness classes and programs for our diverse members. Headquarters in New York City, Crunch serves over 1.8 million members with 390 gyms worldwide in 30 states, Australia, Canada, Costa Rica, Puerto Rico, and Spain. Crunch is spreading rapidly in the US and around the world.
About primary wave
The home of legends.
Primary Wave Music is the world’s leading independent publisher of iconic and legendary music. The company is home to some of the most iconic songwriters, artists and record labels in recording history, including Solar records, Bob Marley, Stevie Nicks, Frankie Valli & the four Seasons, Smokey Robinson, Whitney Houston, Burt Bacharach, Prince, Olivia Newton-John, Ray Charles, Aero smith, Def Leppard, War, Robbie Robertson, Count Basie, Sly & The Family Stone, Boston, Alice Cooper, Paul Anka, Boy George and Culture Club, Willis Avenue, Leon Russell, Free, Toots & The Maytals, Steve Cropper, Glenn Gould, Air supply, Holly Knight, Godsmack, disturbed, devo, Donny Hathaway, Steve Kipner, Nicky Chinn, Noel Hogan (Cranberries), Dan Wilson, KT Tunstall, Gin Blossoms, Patrick Leonard, Sturken & Rogers and many more. The songs represented by Primary Wave include over 700 top 10 singles and over 300 # 1 hits. During the company’s 15 year history, Primary Wave Music has embraced an entrepreneurial spirit by providing and executing proactive unique ideas, unique services and marketing campaigns for our artists. Primary Wave has built an excellent reputation for being forward-thinking, bringing classical artists and their music back to the modern market, and nurturing young talent to become legends themselves. This success is based on the fact that our team of experienced and creative executives works closely with our artists as partners. As a company, we strive for excellence in finding iconic artists and catalogs that not only reflect great artistry, but also influence and influence culture.
About ThirdLove
ThirdLove is a cross-generational women’s lifestyle brand that focuses on upscale essentials in bras, underwear, loungewear and more that help women feel comfortable and confident with ease. To date, over 19 million women have found their fit with the original Fit Finder® quiz from ThirdLove and can now experience the next generation of interactive 3D fit and style using ThirdLove’s new virtual fitting room. ThirdLove supports the wider community through its TL Effect program, which was created to promote and support young businesses run by women entrepreneurs of color, and by donating more than $ 40 million Value of products for women in need. To learn more, visit www.thirdlove.com.
About the ONJ Foundation Fund:
lady Olivia Newton-John founded the ONJ Foundation Fund, a fund that supports programs that drive global change by funding cutting-edge research and treatment programs with a special interest in plant medicine. These investments in new scientific research and evidence-based wellness programs aim to educate patients and their carers around the world about holistic treatment options for people with cancer. CAF America administers the ONJ Foundation Fund and is a 501 (c) 3 registered public charity (EIN 43-1634280). ONJFoundationFund.org.
SOURCE Crunch
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