THE ANGEL, September 29, 2021 / PRNewswire / – Frame Fitness, the first digitally connected Pilates reformer for the home, with a bespoke, intuitive experience that brings coach interaction and a dynamic community to every room, will be pre-order in early October (with product shipping in first quarter of 2022). With convenient access to gentle, full-body workouts taught by world-class instructors, Frame is more than a community of Pilates enthusiasts; It’s a movement that changes the way Pilates is practiced.
Frame received immediate interest from fitness industry pioneers and concluded a $ 5 million Seed financing round with significant oversubscription. Strategic investments were spearheaded by Mark Mastrov (Founder and former CEO of 24 Hour Fitness), Jim Rowley (CEO of Crunch Fitness worldwide), Michael Bruno (CEO and Chairman of Core Health and Fitness) and Ernie Moody (Founder of Action Gaming).
Co-founded by Melissa Bentivoglio, a leading Pilates and fitness instructor and inventor of proprietary reformers, and her husband, Lee Belzberg, Frame was set in motion after Bentivoglio saw the change in the digital fitness world, with group classes like cycling and rowing moving into homes with well-designed, lightweight equipment and a virtual interactive solution.
“Frame is the advancement of Pilates and breaks away from outdated reformers that were developed for commercial use and require the presence of a teacher,” says Bentivoglio. “We are very excited to bring this unique home workout experience to consumers of all ages, body types and fitness levels.”
Providing flexible on-demand and live experiences, Frame sets itself apart from in-person classes as its instructors demonstrate all positions and exercises, reducing the chance of malpositions and injuries for all bodies. From beginner to expert, users have exclusive access to on-demand interactive workouts, from classics to cardio-infused Pilates, high-intensity bootcamp classes, and yoga and prenatal stretching – all at their own pace.
“It’s the best full-body home exercise move I’ve ever seen,” said Mark Mastrov, the preeminent health and fitness investor. “I look forward to accelerating the brand’s growth and development to bring Frame to consumers across the country as it revolutionizes the way Pilates is practiced.”
Frame is designed to elevate any space. With superior engineering and craftsmanship, sleek design, and proprietary technology, Frame features a large, rotatable, sweat-resistant 24.5-inch Ultra HD touchscreen; novel spring technology; and a lightweight frame on wheels that fits under a bed in storage mode. A weight bar, a Pilates ball, a Pilates ring and hand weights are available as accessories.
Frame ($ 2,999 RRP) will be available in The United States with advance booking on www.framefitness.com from the beginning of October for a limited number of core members (product will be available in the first quarter of 2022). In addition to the individual frame swag, the members of the core team receive a considerable discount on the RRP. Unlike other Pilates reformers, Frame uses white gloves and comes ready to use with no setup required.
More information is available at www.framefitness.com.
ABOUT FRAME
Frame is more than a community of Pilates enthusiasts; It’s a movement that changes the way Pilates is practiced. It is the first digitally connected home Pilates reformer with convenient access to gentle, full-body workouts taught by industry-leading coaches. Co-founded by Melissa Bentivoglio, a leading Pilates and fitness instructor and inventor of proprietary reformers with over 14 years of experience in the industry, and her husband, Lee Belzberg, Frame offers superior digital connectivity that emulates the energy, motivation and professional guidance of in-person teaching. More information is available at www.framefitness.com.
Contact: Lauren Flanagan, Krupa Consulting
[email protected] / 212-226-2922
SOURCE frame fitness
