FIRE FIT Announces the Opening of an Exciting New Boutique Fitness Concept in Abu Dhabi
ABU DHABI, United Arab Emirates – Media OutReach – November 28, 2021 – Partners Walid Khoury and Ahmad Alhonjol today announced the conclusion of an agreement that will bring FIRE FIT’s new and exciting boutique fitness experience to the United Arab Emirates that will certainly determine the local fitness scene. The two-studio boutique gym is slated to open in Marina Square on Reem Island in the first quarter of 2022 and will offer a range of signature programs in a variety of modalities, including boxing, strength and HIIT training, as well as a dedicated personal training studio.
FIRE FIT makes its debut in Abu Dhabi as a result of a licensing agreement between Evolution Wellness Group (Evolution Wellness), Asia’s leading fitness and wellness group, and Messrs. Khoury & Alhonjol. The agreement grants exclusive rights to open FIRE FIT boutique gyms across Abu Dhabi, starting with the first development of a flagship location on Reem Island.
Walid Khoury said, “We are very excited to be partnering with Evolution Wellness Group on this endeavor and to begin our endeavors in the fitness business to lead an active lifestyle not just for good health but for the general quality of life, and we believe there are many possibilities add vitality to Abu Dhabi’s fitness scene. “Ahmad Alhonjol added,” After having been looking for the right boutique fitness experience for some time, the FIRE FIT brand was the only option available to all of us Met the criteria because it enables us to offer a number of specialist courses in special studios, all in one location, which gives us maximum market attractiveness. Together with the possibility of personal training, we see these unique selling points as the perfect opportunity for Abu Dhabi. “
“Evolution Wellness is proud to continue our growth plans by implementing licensing strategies for our premium boutique brand through partnering with such a great team in the United Arab Emirates. The unique FIRE FIT offering and extensive support structure allow us to successfully scale around the world The conclusion of our agreement with Ahmad and Walid is only the beginning of our expansion in the Middle East, “said Nad Myan, Director of Growth & Innovation, Evolution Wellness.
FIRE FIT Abu Dhabi will introduce a number of proprietary signature programs to fitness fans, namely:
- POWER
Forge the body you crave with this powerful 45 minute strength training and HIIT session. Equipment, body weight, and everything it takes to keep your muscles working and you go out stronger and bolder. In the class format, all participants perform the same movements at the same time with heart rate data feedback.
- BEAT
Fight club meets night club. It’s all the power of old school kickboxing, practiced and practiced in an energetic, high-intensity group atmosphere. So tick the cardio workout and fire off the stress reliever in just one 45 minute session. Each participant works on their own bag throughout the session, with both bag data and heart rate performance feedback.
- REVOLUTION
Ignite real change with FIRE Revolution. We have put together this 45 minute high intensity program to help you ignite your FIRE with 3 fiery boosts. First of all, the technology. At Revolution you train with our intelligent fitness reader, which precisely records your heart rate and your progress. Second, no two classes are alike. Every time you show up, it’s a different workout that gets you going. After all, you are never alone. REVOLUTION is all about community, to rub and sweat together. With such a combination, you will undoubtedly have a brilliant time.
Further information on FIRE Fit Abu Dhabi can be found at https://www.firefitstudios.ae/.
Further information on the FIRE Fit license program can be found at https://bit.ly/FIREFITInvest2021.
About FIRE Fit
FIRE Fit strives to be the hippest boutique fitness brand in the world whose workouts will get you going so you can tackle life’s challenges at gunpoint. Our inspiring Rockstar Trainers offer some of the most innovative fitness classes in a boutique gym setting on the market today, designed to shape, shape, and shape everyone. Start living a life on FIRE – visit 
https://www.firefitstudios.ae/
The FIRE Fit brand is owned and licensed by Evolution Wellness Group, Asia’s leading health and wellness group. Inquire at https://www.firefitgroup.com
About Evolution Wellness Group
Evolution Wellness was founded in 2017 and is Asia’s leading health and wellness group with the vision of building a comprehensive wellness ecosystem. Its diverse portfolio of strongly complementary brands includes the spectrum of fitness offers from high value low price (HVLP) to full-service and premium boutique fitness studios, virtual fitness, networked fitness, wellness and a subscription-based SaaS member management system.
In addition to its core business as the owner and operator of Asia’s largest network of 100 percent fitness clubs, Evolution Wellness also offers an attractive licensing program for its HVLP brand GoFit and the premium boutique brand FIRE Fitness, joint venture opportunities and management consultancy for its wellness Brand, five elements.
For more information on Evolution Wellness, portfolio brands and services, please visit www.evolutionwellness.com.
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