F45 Training Holdings has won David Beckham (picture) as a global partner. As part of this partnership, Beckham will play a key role in F45 Training’s branding marketing initiatives to support its continued expansion around the world and to help communicate the benefits of its unique training and fitness philosophy.
F45 founder and CEO Adam Gilchrist described this as “a monumental partnership for F45”. In his opinion, Beckham is a global sports legend and his dedication to fitness has been iconic throughout his career. “Having Beckham on board strengthens our place in the fitness industry and his support reflects the inclusiveness of what I believe to be the best workout in the world,” said Gilchrist.
Beckham is no stranger to being a corporate brand ambassador, having worked with brands like AIA, Kent & Curwen and UNICEF. In addition to being a brand ambassador, he’s also a businessman, investor, philanthropist and soccer club owner. He was previously a professional footballer for 20 years before retiring in 2013.
According to F45, Beckham was introduced to the brand by actor and businessman Mark Wahlberg, who has been investing in the franchise business since 2019. After training at a London F45 studio, Beckham is said to have been impressed by the innovative workouts and community spirit and results and contributed to his decision to partner with the company. MARKETING-INTERACTIVE reached out to F45 for more information about the partnership with Beckham. F45 was founded in Sydney in 2013 and has more than 2,200 studios in 63 countries including Singapore, Malaysia and Hong Kong. F45 offers fast, innovative, high-intensity interval training and functional 45-minute workouts.
“F45 has a strong community and trainers who will help you achieve your goals and get compelling results. This partnership is an exciting business venture for me too and I look forward to traveling with F45 as the business continues to expand worldwide, ”said Beckham.
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