Kerzner has introduced Siro, a new hotel brand that combines travel with fitness and well-being and is supported by a team of top athletes, including a swimmer who has won the Olympic gold medal.
Atlantis Resort & Residences and One & Only Resorts owner Kerzner has outlined the vision behind his innovative new hospitality experience.
A dynamic lifestyle brand
With the mixture of hospitality, fitness and wellness, Kerzner would like to offer guests a fresh and stimulating hotel experience. Pronounced as the “Series of Sighs,” Siro aims to nurture a global community of like-minded travelers who thrive on high-performing lifestyles.
“We recognize that holistic health is more important than ever and Siro’s primary focus will be on exceptional fitness and wellness to support a modern and balanced global lifestyle, delivered with our renowned service in a transformative and nurturing urban environment said Philippe Zuber, CEO of Kerzner International.
“As innovators, we always strive to revolutionize the customer experience and anticipate the needs of travelers. We felt it was time to introduce the Siro concept to the world as we continue the company’s strategic growth. We look forward to Siro becoming part of major cities around the world. “
The hotels are designed as a significant part of the city districts with social public areas.
Immersion in fitness and wellness
Siro wants to support every guest’s personal wellness journey by offering target-specific activities such as cycling, sailing, skiing and hiking as well as courses and workshops that are part of a digitally integrated experience.
A guest offering that focuses on fitness, mindfulness, and wellness is ultimately intended to inspire visitors to become the best possible versions of themselves. Internal specialists such as trainers and nutritionists will assist you on this journey. State-of-the-art fitness facilities include a swimming pool and a dedicated yoga and meditation area.
A number of courses are developed and taught by leading specialists, and the recovery laboratory offers wellness services such as massages. Health and nutrition are at the center of a culinary offering that highlights the products of local artisans and farms.
Additionally, quiet rooms provide the ideal place to recharge for travelers with in-room spa and steam showers and smart technology.
An elite fitness partnership
The new brand is also behind Team Siro, a collective of top athletes from all over the world who will play an advisory role in the hotels. The first ambassador for this program is Olympic swimmer Adam Peaty, who won the gold medal.
“Our partnership with Adam is a world first for us,” said Zuber. “The main focus of our new Siro experience will be on exceptional fitness and wellness to support a modern, global lifestyle delivered with our renowned service in a transformative and nurturing environment.
“As part of the Siro team, Adam will bring his unmatched experience, insight and understanding of all aspects of high performance lifestyle, holistic health and wellbeing. He embodies everything we want to achieve with Siro – he embodies your fullest potential and we look forward to bringing Adam on board right at the beginning of our Siro journey. “
Peaty commented, “It was fascinating to learn about Siro’s ambitions, an exciting new experience that seems to be lacking in the room. And for me it is a privilege to be asked to help develop these new hotel destinations.
“As a top athlete who strives for perfection in everything I do, I know how important the tiny details are in such an environment. From the tranquility in the rooms to first-class nutritional advice to the state-of-the-art fitness facilities and the relaxation laboratory, Siro is truly a leader and is revolutionizing the guest experience. “
The brand’s first hotel, Siro Boka Place, will open in Porto Montenegro in 2023, offering guests the opportunity to experience high-quality sailing and cycling routes on the Balkan Peninsula.
