SAN DIEGO, January 13, 2022 /PRNewswire/ — Just in time for fitness resolutions for the new year, American Specialty Health Fitness (ASH Fitness) has launched the Active&Fit Now™ program, a comprehensive fitness program that allows members to exercise in the gym or at home. This unique program gives consumers nationwide access to a wide range of fitness options, including:
- Standard fitness center network with the option to choose from 7,500+ local gyms and top chain fitness centers for one low membership fee $29 per month plus a $29 Registration Fee and Applicable Taxes.
- Premium gym network with access to 1,000+ premium gyms nationwide at a 20% – 70% discount on most studios.
- With the Standard or Premium options, members also have:
- Unlimited access to 5,500+ on-demand workout videos
- Active&Fit Now Connected!TM, an activity aggregator of over 250 wireless activity trackers and mobile apps, and
- Hundreds of digital resources and other digital programs.
Active&Fit Now is a comprehensive consumer-direct fitness program offered directly to the general public The United States.
Advances in technology, the pandemic, and an explosion in fitness options have prompted many Americans to transform their fitness habits, and Active&Fit Now is well positioned to cater to their new preferences. In a study, “In Search of the Fitness Consumer” published by McKinsey & Company, they indicate that “fitness consumers continue to utilize a growing array of services, tools, and solutions that help them look, feel, and function better.” They found that “40 percent of the general population surveyed now view wellness as a top priority in daily life” and “more than 60 percent of Americans who exercise regularly say they probably do a mix of working out in a gym or studio and will prefer at home in the future.”
“Our new Active&Fit Now program breaks down barriers. Whether a member wants to work out at home or in the gym or studio, Active&Fit Now offers a comprehensive fitness program with many options to choose from,” he said George DeVries, Chairman and CEO of American Specialty Health Incorporated (ASH), which launched ASH Fitness in 2007. “ASH has always been a company at the forefront of innovation, adapting to the needs of our customers for over 30 years. Active&Fit Now has been our goal to offer over ten thousand fitness options from over a hundred well-known fitness brands, as well as thousands of proprietary, in-house developed, on-demand To offer videos and digital fitness programs in one shopping experience. Our comprehensive fitness program provides the tools consumers need to optimize their workouts at home or in the gym to keep them active and fit.”
To kick off this new fitness experience, the Active&Fit Now program dispenses with the $29 Registration fee from January to March 2022 with the promotion code NEWS22.
For more information about the Active&Fit Now program and the above promotion, visit www.ActiveandFitNow.com.
About American Specialty Health Fitness, Inc. (ASH Fitness)
ASH Fitness, a subsidiary of American Specialty Health Incorporated (ASH), covers more than 5.5 million members in its fitness programs, including Silver&Fit, which offers partially or fully subsidized fitness and healthy aging programs for Medicare recipients and group retirees, including participants in over 200 Medicare Advantage plans national level. Another ASH fitness program, Active&Fit Enterprise, offers partially subsidized fitness and exercise programs through many commercial health plans and employers. In addition, the ASH fitness program, Active&Fit Direct, offers direct-to-consumer fitness and exercise programs through more than 700 plan sponsors, including 150+ health plans, 140+ Fortune 500 companies and others. ASH is one of the nation’s leading independent and privately held specialty health services organizations. For more information visit www.ashcompanies.com or call 800-848-3555.
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Lisa Freiman
Now active&fit
lisaf@ashn.com
310-422-9200
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SOURCE American Specialty Health Incorporated
