The connected fitness platform Strava recorded a total of 1.8 billion activity uploads in 2021, an increase of 38% compared to the same period last year.
“Although the global sports community went through another year of pandemic disruptions and restrictions, we saw the athletes’ continued desire to stay connected and keep one another active,” said Strava Managing Director Michael Horvath.
Strava – a free to use social fitness app – enables users to Track exercise-related activities while at the same time interacting with other users of the platform.
A premium subscription – which costs $ 5 per month – includes Group comparison metrics and advanced tracking capabilities that also serve as the company’s main monetization mechanism.
Strava is benefiting from the growing popularity of connected fitness platforms due to gym closures and restrictions due to the pandemic.
- The app currently has 95 million users in 195 countries.
- Last year, 2 million people were added every month.
- The users of the app collectively more than logged 20 billion miles this year.
- In 2021, it saw year-over-year growth across all of its sports.
In November 2020, Strava raised and rated $ 110 million in Series F funding $ 1.65 billion.
