American Express has partnered with Chris Hemsworth’s health and fitness app, Centr, to offer card members in Australia a free one-year subscription to the service as part of their current card benefits. The relationship is the first ever partnership between the two brands worldwide. This came out from an announcement dated Tuesday (February 16) emailed to PYMNTS.
“We’re giving Amex card members access to Centr to provide the inspiration and motivation they need to improve their fitness and fitness [prioritize] their health and wellbeing. By supporting our card members, we hope staying fit and healthy is a goal that they can all cross off their lists this year, ”said Naysla Edwards, vice president of brand, loyalty card and member experiences at American Express Australia , in the announcement.
Card members have full access to the health and fitness app’s experts, training offers, menus and mindfulness tools. Centr also gives members access to a global community of nearly 50,000 members in Centr’s private Facebook group. The one-year subscription with an annual value of $ 119.99 is available to American Express card members until February 14, 2022, according to the announcement.
“We are very pleased to welcome new members through our partnership with Amex, which is a unique collaboration for Centr. Our philosophy is to inspire people to take holistic care of their health and provide them with the best of the best when it comes to expert fitness coaching, quality recipes and dedicated mindfulness tools, ”said Zsofi Paterson, CEO of Centr, in the announcement.
The news comes as American Express launches new promotions for American consumers, small businesses, and co-branded cardholders, as well as small merchants, scheduled to begin this year. Eligible US platinum cardholders get “even more value” through new offers available through June 30, 2021 via e-commerce. For example, platinum card members can receive bank statement credit with PayPal.
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