Pullman & Les Mills Set Out To Host The World’s Largest Digital Health Class

0
463

Two inspiring brands are teaming up to break the GUINNESS WORLD RECORDS ™ title for most viewers of a live stream of weight training on YouTube, led by Pullman’s Power Fitness Squad

Dubai, United Arab Emirates, November 3, 2021 / PRNewswire / – Pullman Hotels & Resorts, a leading brand within the Accor Group, is pleased to invite fitness fans from around the world to virtually take part in a groundbreaking attempt to establish a Guinness World Records ™ title. on Saturday, November 13th, 2021, as part of the Dubai Fitness Challenge, the ambassadors of Pullman’s Power Fitness Squad gather on the panoramic roof of Pullman Dubai Downtown. Against the backdrop of the evening skyline and the spectacular Burj Khalifa, the team conducts a one-hour strength training session, which is broadcast worldwide via livestream The mills’ Youtube channel. The live stream starts at 19 o’clock Dubai with the aim of attracting more than 13,000 participants – the current world record.

“At Pullman, playfulness meets top performance. We believe records are made to be broken Kishan Chandnani, Vice President, Global Brand Management, Premium Brands, Accor. “In pursuit of a Guinness World Records title, Pullman is actively driving success by inspiring and energizing the minds and bodies of our friends, fans and followers – and we’ll have a lot of fun together while we’re at it.”

The one-hour virtual strength training course is specially choreographed by The mills for the Guinness world record attempt. As the world’s leading provider of group training The mills is uniquely positioned to provide customers with an unbeatable omnichannel experience by combining the blockbuster production value for which its digital content is famous with its unparalleled network of 21,000 gym partners and 140,000 certified trainers in 110 countries.

“Our mission is to create a fitter planet, so we are absolutely on board Pullman’s bold and ambitious plan to break a new world record for a virtual fitness class. We are particularly interested in this event in Dubai – during the Dubai Fitness Challenge – is bringing the Pullman Power Fitness Squad here to harness the electrical power of this vibrant city, “said Glen Stollery, CEO, Les Mills Middle East. “Our collaborative livestream courses keep people from home feeling engaged, and we love the idea of ​​getting people from all over the world to sweat together, smile together, and be part of something big. ”

“This global livestream event is an invitation to the whole world to make fitness history together, with many incentives from Accor and our partners who have graciously sweetened the pot to help our attendees break a sweat happily,” said Ralitza Iordanova, Vice President, Global Partnerships, Luxury and Premium Brands. “Power Fitness is one of Pullman’s greatest passions and our partnership strategy is to partner with cutting-edge health and wellness brands such as The mills and Hyperice, who fully involve our guests and encourage them to use the time and space to reach their fitness potential. “

The world record attempt will take place during the Dubai Fitness Challenge (October 29-27), a city-wide initiative that encourages everyone to adopt a more active lifestyle, try new fitness activities, and enjoy the great outdoors. An action-packed calendar of fitness events, activities and classes helps participants complete their 30-minute daily activity over 30 days.

Every registered participant will receive a free 30-day trial of LES MILLS + and a 15% discount on Hyperice purchases to help them meet their fitness goals and prepare for the event. Hyperice is a technology-driven company leading a global movement at the intersection of relaxation and wellness, specializing in percussion, dynamic air compression, vibration, thermal technology, mind technology (Core by Hyperice) and contrast therapy. As a holistic, high-performance wellness brand, Hyperice helps top athletes, teams and individuals around the world do more of what they love every day.

In addition, registered participants have the chance to be one of six lucky winners ONE MILLION ALL – Accor Live Unlimited Reward Points for use at any Accor hotel worldwide. ALL – Accor Live Limitless is a lifestyle loyalty program that goes beyond hotel stays and offers truly spectacular experiences and rewards.

Virtual guests are asked to log in individually on their own devices to ensure that everyone counts for the record. To sign up for the November 13thEvent, just visit www.pullman-lesmills.com and follow on the social channels of Pullman and The mills to prepare for a record breaking day. Virtual guests from around the world can set their clocks and devices to log in at these local start times:

7amThe angel

10 am Toronto/ NYC

12 o’clockRio de Janeiro

3 pmLondon

4 p.m.Paris

19 o’clockDubai

23 o’clockShanghai

About Pullman
Pullman Hotels & Resorts is setting a new pace in global travel and living, providing its communities with an inspiring, stimulating and enriching experience. Pullman welcomes its guests with the space they need to concentrate, work and play. Forward-thinking, hyper-connected, and with a passion for art and fitness, Pullman retains the spirit of adventure and open-minded ambition that made it a groundbreaking travel brand over 150 years ago. Today, Pullman has more than 140 hotels in vibrant and cosmopolitan destinations around the world, including flagship hotels such as Pullman Paris Bercy, Pullman Suzhou Zhonghui in Greater China and Pullman Maldives Maamutaa. Pullman is part of Accor, a leading global hospitality group consisting of more than 5,200 hotels and 10,000 dining establishments in 110 countries.

pullman.accor.com | all.accor.com | group.accor.com

Above The mills
The mills is the world’s leading group fitness provider and developer of 20 programs offered in leading fitness facilities around the world. The mills Programs include the world’s first group resistance training, BODYPUMP ™, BODYCOMBAT ™ (martial arts), RPM ™ (indoor cycling), BODYBALANCE ™ (yoga), LES MILLS GRIT ™ (30-minute high-intensity interval training) and the revolutionary immersive cycling experience, THE TRIP ™. Each workout is refreshed every three months and updated with new choreography and music.

The company was founded by The mills – a four-time Olympian and head coach of New Zealand Athletics team – who opened their first fitness studio in 1968 with the aim of bringing top-level sports training to the masses. Today, The mills The workouts are carried out by 140,000 certified trainers in 21,000 clubs in 100 countries and are available as live, livestream, virtual and immersive courses as well as via the LES MILLS + streaming platform.

lesmills.com

About the Dubai Fitness Challenge

The Dubai Fitness Challenge (DFC) is an initiative of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Board of Dubai. The Challenge was created to support His Highness’s vision Dubai one of the most active cities in the world. Now in its fifth annual edition – with more ways to get involved than ever before – the Dubai Fitness Challenge brings friends, families, colleagues and communities together to improve their health and wellbeing with 30 days of fun and fitness. This year’s Challenge runs from Friday, October 29th to Saturday, November 27th, 2021, with a jam-packed schedule of events and events across the city, including Dubai Run and Dubai Ride.

Contact: Mike Taylor, Global Communication, Accor, [email protected]; Gautier Rouquayrol, Global Communication, Accor, [email protected]

SOURCE Pullman Hotels & Resorts