BOSTON, May 8, 2021 / PRNewswire-PRWeb / – DEKAFIT, the decathlon of functional fitness for all levels recently launched by endurance sports leader Spartan, has teamed up with global recreation technology leader Hyperice for the US event season 2021. The partnership names Hyperice as the official “Recovery Technology Partner of DEKAFIT US”.
“DEKAFIT is the ultimate functional test for athletes of all skill levels. Our goal for our competitors is to reach their full potential and provide an unforgettable fitness experience. Proper recovery is critical to the process.” Said Jarod Cogswell, DEKAFIT’s Director of Sport and Education. “We are excited to partner with Hyperice and provide DEKAFIT athletes with the best technology to aid their recovery.”
As part of the partnership, Hyperice will host socially distant recreation zones at DEKA FIT events in the US with groundbreaking Hypervolt percussion massagers and Normatec Pulse boots for warming up athletes before and after the event. The brand is also branded and publicized on site on the social media channels deka.fit and DEKAFIT.
“Hyperice’s origins are based on athletic competitions. The technology was developed in collaboration with the greatest athletes in the world,” said the director of Hyperice Fitness. Drew Marinelli. “Our mission is to help everyone move better, feel better and optimize their athletic performance. To this end, we are very pleased to work with DEKAFIT to bring the best recreation technology in the world to the best competitions for to bring functional exercises to the world. “
ABOUT SPARTANS DEKAFIT
DEKAFIT offers training with a purpose, playful programming and emphasizes the celebration of fitness. The DEKA FIT event combines ten functional training zones, which are preceded by a 500 meter run, which corresponds to a total distance of 5K. “DEKA Zones” include movements such as lunging, rowing, pushing and pulling a tank, dead ball wall covers, and ram burpees.
DEKAFIT is also committed to providing comprehensive support to the fitness industry, offering fitness operators unique benefits to increase revenue, member sales and loyalty, and to encourage exercise compliance through gamified programming. DEKAFIT fitness studio partners also organize unforgettable fitness experiences, including DEKA STARK (no running) and DEKA MILE (160 meters running between zones) Events.
ABOUT HYPERICE, INC.
Hyperice’s mission is to help the world move better. As the world’s leading manufacturer of recreational technologies specializing in vibration, percussion and thermal technology, Hyperice is used by the best athletes, professional sports leagues and teams to optimize player performance. Hyperice has used its technology and expertise worldwide in industries such as fitness, sports, healthcare, massage and wellness in the workplace. in the March 2020, Hyperice acquired Normatec, innovators of innovative dynamic compression systems, and in December 2020 acquired RecoverX, pioneers of intelligent thermal technologies to deliver next generation performance and wellness solutions. More information is available at http://www.hyperice.com.
Media contact
Jonathan Fine, Spartan, +1 (781) 248-3963, jonathanf@spartan.com
SOURCE Spartan
