HIRSCHPARK, Ill., September 8, 2021 / PRNewswire / – 10:40:10 Fitness, a boutique health club that expanded its enrollments during COVID-19 peak hours Chicago, has raised $ 1 million in seed funding led by Peregrade Ventures.
The funds will be used for the expansion of the locations and the fitness application of the fitness studio. Run by serial entrepreneur and veteran Alex Witt, the uncompromisingly patriotic company wants to attack the fitness industry with its Train American philosophy.
10.40.10 Fitness
“I want to train American. We define this as taking pride in how we represent our community and ultimately our country. We are not meant to be sedentary. We are not meant to eat rubbish. But we now have a society which “encourages those habits by appreciating gains over health. And when you’ve spent the last few years in front of computer screens, it’s kind of hard to get out and choose to be healthy, especially when the trend is this across our country.” become unhealthy. We’re changing that. At each location, you’ll find the names of men and women who have served our country, starting with the fallen Dallas PD officer and my brother Patrick Zamarripa. This business was founded after his death and his success will always be remembered. “
But Witt doesn’t just bring new branding to the fitness world. He brings a new approach.
10.40.10 Fitness offers a similar community aspect as the most popular fitness chains, but removes the competition and at the same time offers a personalized service with its virtual coaching, which is based on the company’s own machine image processing and artificial intelligence.
The model was so successful that the flagship was sold from 10:40:10 in Illinois has been tirelessly expanding, including adding another 3,500 square feet this month.
“When you enter our gym, we pursue everything with the intention of making you better,” announced CTO and former fighter pilot Nick Parrish.
Unlike traditional apps that measure calories burned, 10.40.10 Fitness adds machine vision to measure repetitions completed and weight, and uses artificial intelligence to provide coaching tips based on a participant’s technique. The company takes personalization so seriously that the application provides personalized playlists to each and every member.
Witt believes Parrish’s technological prowess is the perfect complement to his fitness methodology.
“People don’t train to get hurt. You train to feel good, to gain more mobility, flexibility and self-confidence. Most want functional fitness with some level of motivation. Within the Train American mindset, we are not just for ourselves, but also for the person next to us to train. ‘Help the person next to you improve and you will find improvement in yourself’ is one of the first quotes we put on our walls. “
The company has found growth opportunities where other fitness programs are lacking. 10.40.10 Due to the high risk of injury, fitness does not use one-rep maxes or complex movements.
“We’re going to give any American looking to improve their health a chance to do so easily, be it in our gym, with friends at another gym, or in the comfort of my home. I’m not interested in just being someone else. ” Gym chain. I want to improve the lives of my compatriots in America by providing them with a fun, tiered, and achievable training structure that will bring them real results. I want people to leave here and represent our country with pride. I want to take back what it means to be American through safe and smart fitness. This is mission 10.40.10. “
PR contact:
Dan Wereminski
[email protected]
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SOURCE 10.40.10 Fitness
