EGGOZ Nutrition, a Gurgaon-based consumer-focused and integrated farm egg brand, has launched a new “Extra In The Ordinary” campaign. EGGOZ was founded with a passion to help farmers in rural North India improve their yield and income.
From its inception to today, it has been an incredible journey for EGGOZ to position itself as a farm-to-table, consolidated, and customer-centric egg brand that delivers innovative and high-quality, UV-sanitized, garden-fresh eggs direct from the farm to the local store, containing the most natural and bioavailable protein that is free from pesticides, steroids and hormones.
EGGOZ recognizes the potential of the growing demand for UV sanitized eggs in India and the brand has launched their new campaign ‘Extra In The Ordinary’ to showcase and raise awareness of EGGOZ’s brand promise. The campaign was produced by Some Place Nice and launched online using a combination of static and video assets to reach the target demographic and build brand awareness.
This integrated marketing campaign includes four video assets, each demonstrating how the daily dose of Eggoz Nutrition gives ordinary people the extra skills they need to become #Extraintheordinary. These four videos showcase four different scenarios with scripts for family, teens, fitness and women, all of which focus on achieving humble but surprising goals to create that Extra In The Ordinary feel. EGGOZ take a targeted approach to achieve their desired TG using a mix of media.
The campaign will be streamed across OTT platforms such as Disney+Hotstar, SonyLiv, India versus South Africa ODI Series, YouTube, Facebook, Instagram, Google Display Network and Impact properties such as Inshorts and Truecaller, among others.
Speaking of the new branding campaign, Abhishek Negi (Co-Founder) of EGGOZ said: “This campaign promotes the company’s strengths as a consumer-centric and integrated egg brand for farmers in India, as well as its goal of bringing chemical-free, fully integrated eggs to farmers across the country.
This campaign will serve to raise awareness of EGGOZ’s world-class services and how they are poised as a brand to help India continue to grow. Their goal with this integrated branding campaign is to establish their brand image and offering with current and potential customers.”
The campaign shows how EGGOZ goes above and beyond for its customers, delivering super-fresh farm-to-plate eggs after 11 safety checks, including UV sanitization, and ensuring a quality chicken feed extensively researched to ensure you get a consistent, tasty, happy and nutritious feed get protein amount with each egg.
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