TOPEKA, Kan., April 12, 2021 / PRNewswire / – 11 April marked the celebration of National Pet Day, a time to celebrate the pets in our lives. This special day became even more meaningful this year as the number of pet households has increased over the past 12 months as people around the world rediscovered the camaraderie and joy that pets bring into our lives when we are most desperate for support need.
In honor of this National Pet Day, TikTok launched its first fundraising campaign by partnering with Hill’s Pet Nutrition to support pets. TikTok users can choose one of two new creative pet-themed effects to use on the platform and each use of the effect will trigger a $ 1 Donation from Hill’s, up to $ 75,000. The recipient of the donation is Greater Good Charities, a national non-profit organization committed to improving the health and well-being of people, pets, and the planet.
“Hill’s believes that every pet deserves the best possible care. That’s why we support over 1,000 shelters around the world through our Food, Shelter & Love program and have helped more than 11 million pets find new homes since 2002,” he said Nicki Baty, Vice President and General Manager of Hill’s US “We were thrilled to partner with TikTok on their first fundraising campaign, knowing that the money raised would be channeled through larger charities to the pets who needed it most.”
Started on Thursday April 8th TikTok / Hill’s partnership, which culminated on Sunday, National Pet Day, quickly attracted the interest of thousands of animal lovers across the country who used the creative effects to raise funds for Greater Good Charities’ pet programs.
“Greater Good Charities is honored to be working with Hill’s and TikTok to help so many pets in need through this campaign,” he said Noah Horton, Chief Marketing Officer for Nonprofits. “Besides the generous donations, awareness of adoption and care and the good work done by animal shelters and rescue workers at the national level is really important. What a fantastic way to celebrate National Pet Day!”
About Hill’s Pet Nutrition
At Hill’s, our decades of science and research guide us into creating a diet that is one step ahead – so that pets and pet parents can enjoy each other every day. As the # 1 veterinarian-recommended pet food brand in the United States, knowledge is our first ingredient. Over 220 veterinarians, PhD nutritionists, and food scientists work to create breakthrough innovations in animal health. Hill’s Prescription Diet therapeutic nutrition, as well as our daily groceries Hill’s Science Diet, Hill’s Healthy Advantage, and Hill’s Bioactive Recipe, are sold in veterinary clinics and pet stores around the world. For more information about Hill’s, our products and our predictive nutritional approach, please visit HillsPet.com or HillsVet.com or on Facebook, Twitter, YouTube and Instagram.
Through bigger good charities
Greater Good Charities is a 501 (c) (3) national non-profit organization with a rating of 100/100 for Charity Navigator that is committed to improving the world’s good for the health and wellbeing of people, pets and people improve planet. Since 2007, Greater Good Charities has given over $ 300 million in cash and in kind to over 5,000 nonprofit partners worldwide and funded projects in 121 countries. To date, Greater Good Charities has provided over $ 22 million in disaster relief from COVID-19, including cash grants, in-kind benefits, and programmatic support. To find out more about how Greater Good Charities are promoting the good around the world, please visit Greatergood.org or follow us on Facebook, Instagram, Twitter or YouTube.
CONTACT: Wendy Tursi, [email protected]
SOURCE Hill’s Pet Nutrition