Empowering parents and children to build a greener world by taking their first steps in recycling formula cans
HONG KONG SAR – Media OutReach – May 10, 2021 – To encourage Hong Kong citizens to lead greener lives, Mead Johnson Nutrition Hong Kong (“Mead Johnson”), one of the brands under Reckitt Benckiser (“Reckitt”), has its city officially opened -wide formula can recycling program “We can protect the future” at the beginning of April. The program was launched in partnership with the 24-hour online shopping platform HKTVmall under the name Hong Kong Television Network Limited (“HKTVmall”) and the World Green Organization (“WGO”) and aims to raise awareness of the importance of recycling and raise awareness Parents should secure the future of their children by immediately taking measures to protect the environment and being role models for a green life.
According to a recent survey, only around 30% of parents surveyed would recycle the formula cans used in Hong Kong[1]. With collection points at 6 HKTVmall O2O stores across the city, the program gives consumers easy access to a reliable channel through which to recycle their used formula cans and turn them into useful raw materials to reduce waste and protect our environment.
The program accepts purified formula doses of all brands and rewards participating parents with HKTVmall e-coupons that can be used to purchase online[2]. To ensure the proper storage and transportation of all collected cans, all brand logos and brand names are deleted before a specialized delivery team moves the cans from the HKTVmall O2O stores to a local recycling facility. The cans are then destroyed and shipped to another facility for further processing. Molten metal is recycled into raw metal materials for various purposes, such as construction.
“Reckitt is driven by its purpose of always doing the right things. Mead Johnson, as one of Reckitt’s core brands, adheres to this mission as well, not only providing high quality nutritional products, but also working hand in hand with our consumers to protect the environment and enable the best start in life in more than a century, “said Pankaj Agarwal, General Manager of Reckitt in Hong Kong, Taiwan and Cross-Border. “By partnering with HKTVmall and WGO to provide a convenient and reliable recycling channel, we hope to enable parents and their children to start recycling habits early on, thereby creating a cleaner, healthier world.”
Ms. Jelly Zhou, Chief Executive Officer (Hong Kong) of Hong Kong Television Network Limited, added, “HKTVmall is committed to improving the quality of life for Hong Kong people through innovative technology. We also place great emphasis on social responsibility in promoting a culture of environmental protection and resource conservation. This partnership with Mead Johnson and WGO not only adds value to used items by reducing waste and promoting recycling awareness, but also spreading the message of environmental protection to everyone. Let’s make change To make every effort in our daily lives to promote sustainable development for Hong Kong and the rest of the world. ”HKTVmall, as co-organizer of the program, shares its branch networks to simplify the mechanism of the recycling process. It helps mobilize Hong Kong citizens to join the program in different areas at the same time and encourage recycling in the city.
The WHO acts as a support organization providing professional advice on improving the overall can recycling experience in this program. “WGO is excited to partner with Mead Johnson and HKTVmall to advance the formula can recycling program,” said Dr. William Yu, Founder and Chief Executive Officer of the World Green Organization. “We look forward to seeing various actors in society, including manufacturers, retailers and the general public, join forces to promote recycling and enable a green future for our next generation.”
The formula can recycling program “We can protect the future” runs from now until June 30, 2021 every Monday and Wednesday.
For more information, please visit: https://cloud.marketing.hktvmall.com/canrecycle2021
[1] Baby Kingdom Online Survey On Formula May Recycle Habits (2019)
[2] From April 7th to June 30th, participants can redeem one e-voucher (HKTVmall HK $ 50 Dettol product or HK $ 200 Mead Johnson Nutrition Selected Product) for each successful return of a cleaned formula can, up to four e-vouchers per day . The distribution of e-vouchers may vary depending on availability in different stores. E-vouchers are available, subject to availability, while stocks last. For more information, please contact the staff on duty on the day of collection. Offers are subject to the General Terms and Conditions and can be found here: https://bit.ly/3mtsEJU
About Mead Johnson Nutrition
Mead Johnson Nutrition was founded in 1905. For more than a century, Mead Johnson Nutrition has been a leader in developing safe, high quality, and innovative pediatric nutritional products led by the mission to feed the world’s children for the best start in life. The brand operates the Mead Johnson Pediatric Nutrition Institute worldwide. These centers connect Mead Johnson Nutrition researchers with scientists and health professionals around the world, bringing the brand to the forefront of pediatric nutritional science.
Landed for half a century, Mead Johnson Nutrition (Hong Kong) Limited has been providing Hong Kong parents with high quality, science-based products, a variety of parenting information, and professional advice to earn parental trust and support.
Mead Johnson Nutrition scientists and health professionals are paying for the formula for children with special nutritional needs, and Mead Johnson Nutrition is a very few brand that insists on developing the formula for children with metabolic disorders and giving them hope.
More information is available at http://www.meadjohnson.com.hk/
About Reckitt
Reckitt * exists to protect, heal, and nurture the relentless pursuit of a cleaner, healthier world. We believe that access to the highest quality hygiene, wellness and nutrition is a right, not a privilege.
Reckitt is the company behind some of the world’s most recognized and trusted consumer brands in the fields of hygiene, health and nutrition including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein and Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.
More than 20 million Reckitt products are purchased around the world every day. We always put consumers and people first, looking for new opportunities, striving for excellence in everything we do, and building shared success with all of our partners. We always want to do the right thing.
We are a diverse global team of more than 43,000 colleagues. We use our collective energy to fulfill our ambitions of purpose-built brands, a healthier planet and a fairer society.
Find out more or contact us at www.reckitt.com
* Reckitt is the trading name of the Reckitt Benckiser group of companies
About Hong Kong Television Network Limited
Hong Kong Television Network Limited is a Hong Kong listed company (SEHK: 1137).
The group, founded in 1992, has extensive and successful experience in the liberalization of the telecommunications market and the diffusion of advanced technologies and applications.
The company is currently developing Hong Kong’s largest 24-hour online shopping mall, HKTVmall, which will provide one-stop shop services such as online shopping, marketing and digital advertising, big data analysis, intelligent logistics and fulfillment, and physical O2O stores and services Offers Transform all business, commerce, retail, finance and daily life into a single online digital platform. More information is available at www.hktv.com.hk.
About the World Green Organization
The World Green Organization (WGO) is an independent non-governmental organization that deals with environmental protection, environmental livelihood and economic affairs. It offers a holistic approach to a fully integrated tripartite solution that combines social, environmental and economic dimensions for a paradigm shift towards low carbon and climate resilient development pathways.
Through scientifically based political research and joint projects, the WGO wants to improve the quality of the environment, promote a more environmentally friendly economy and improve people’s livelihoods. In particular, it will focus on the social concerns of disadvantaged groups and the creation of a green economy to help achieve their vision of sustainable development. More information is available at www.thewgo.org/website/eng/.
