New health model arrives with identify related to worldwide drug syndicates

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The new fitness group Fitness Cartel, which claims to be “Australia’s newest and most exciting fitness brand,” has announced that it will grow to 30 locations over the next several years.

After opening gyms in Maroochydore and the town of Tweed Heads in northern New South Wales late last year and opening a new club in the northern suburb of Brisbane, Aspley, Fitness Cartel advises members to “offer something new and fresh” motivated and on course”.

The brand also has a range of apparel that is designed to “dominate the fitness industry”.

However, the brand name used for the new group uses a term associated with drug trafficking organizations.

A press release released last week by Fitness Australia entitled “The Cartel Is Coming!” Describes the “cheeky” brand name as “cool and catchy” and as “came to light” during the forced closure (of Queensland /). NSW border) with enthusiastic gym goers who want to sneak across the border like ‘The Cartel’. “

The press release quoted Fitness Cartel founder Nathan James as saying, “If you’ve ever dealt with a group of moms in daycare, they are definitely the cartel leaders.”

“‘Cartel’ defines itself as a group of people who are committed to dominating the market. That is exactly what we are going to do.”

Contrary to James’ description, the Cambridge Dictionary definition of cartel is “a group of similar independent companies that band together to control prices and limit competition,” while the Merriam-Webster dictionary adds, “because cartels are competition Restrict and lead to higher prices for consumers, they are banned in some countries. “

Over the past few decades the term has been associated with drug trafficking syndicates, particularly in South and Central America.

In the press releases, James, a former owner and operator of Genesis Fitness Clubs and Australian sports nutrition stores from World Gym Australia stated, “People want something other than big gyms and no support and poor service.” It’s daunting enough I’m just starting out. but people need that extra help not only to keep going, but they want faster results and ongoing support.

“That’s why we’ve added the best equipment and the widest range: Les Mills group fitness, yoga, Pilates, functional training, cycling, separate comfortable training areas and a new system to guarantee results never before seen in an Australian health club. Your fitness home is a much more comfortable and welcoming place to call.

“Our strength lies in our team values ​​and our WHY, which is to create a comfortable environment for wellbeing that challenges, motivates and inspires results!” Not only do we offer an atmosphere of superlatives through our equipment, but our teams focus on providing our members with electrical experiences with every interaction. “

Fitness Cartel has not yet responded to a request for comment at the time of this writing.

For more information on fitness cartel options, visit www.fitnesscartel.com.au/become-an-owner

Images: Fitness Cartel branding (above) and Fitness Cartel founder Nathan James (below). Photo credit: Fitness Cartel / Facebook.

On the subject of matching items

May 20, 2021 – Greg Oliver named Executive of the Year at the APAC Fitness and Wellness Awards of Excellence

May 6, 2021 – Fitness Australia, ESSA and SMA are jointly introducing a pre-workout screening system specifically for young people

May 4, 2021 – New partnership between the Fitness and Lifestyle Group and the Australian Institute of Fitness announced

April 15, 2021 – Nominations for the Australian Fitness Awards 2021 possible

March 3, 2021 – Genesis Health and Fitness Chief Executive positive about the 2021 resurgence

March 9, 2021 – New fitness and lifestyle shows are to take advantage of the market opportunities after COVID

February 24, 2021 – Fitness Australia welcomes the NSW government’s increase in the number of exercise classes to 50 people

February 23, 2021 – Fitness Australia’s Barrie Elvish brings out the value of health

Jan 4, 2021 – Fitness Australia calls on the federal government to put in place a national plan to improve physical activity

October 23, 2017 – World Gym Franchise opens in Maroochydore

February 11, 2020 – Fitness marketing expert Steve Jensen releases new sales app

June 6, 2017 – The Queensland Club drops the Anytime Fitness branding and becomes DY Gym Australia’s first website

July 31, 2020 – Anti-mask conspiracy theorists meet at the Melbourne gym

September 22, 2020 – Queensland government allows border opening to northern NSW

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