The NHS “Nanny State” health counseling campaign targets men over 40 with Facebook ads
- Men aged 40 and over are expected to be the target of the NHS ‘diabetes awareness campaign
- Social media seeks advice on the best ways to avoid developing type 2 diabetes
- Follow last year’s campaign targeting black and South Asian communities
Men over 40 are the focus of a new NHS diabetes campaign.
The social media drive offers advice on developing habits to avoid type 2 diabetes.
Targeted ads on Facebook will highlight the increased risk of diabetes among white men in this age group and encourage them to join a behavioral program designed to help people lead healthier lives.
This is followed by a successful campaign last year aimed at black and South Asian communities who are at higher risk of type 2 diabetes from the age of 25.
Recent studies have shown that people are twice as likely to die from Covid-19 when they have type 2 diabetes.
Men over 40 are the focus of a new NHS diabetes campaign. The social media drive offers advice on developing habits to avoid type 2 diabetes (archive image).
Health Secretary Jo Churchill said: “This initiative between the NHS and Diabetes UK is designed to help people, especially 40-year-old men, avoid developing type 2 diabetes.
“Now is a good time to review your risk and do something about it.
‘The government recently announced £ 100 million to help people reach and maintain a healthier weight. This is another initiative to help.
“By working together we can achieve our goals for a healthy weight strategy and cut the number of children living with obesity in half by 2030 to protect the people and the NHS for a better future.”
Targeted ads on Facebook will highlight the increased risk of diabetes in white men of this age group and encourage them to join a behavioral program designed to help people lead healthier lives (stock image).
According to the NHS, the program has already helped hundreds of thousands of people and thanks to the NHS Long Term Plan there are now 200,000 places available each year.
Professor Jonathan Valabhji, National Clinical Director for Diabetes and Obesity at the NHS in England, said: “The evidence is clear – obesity and type 2 diabetes greatly increase the risk many of us are exposed to from Covid.
“And we already knew that, especially in men over 40, the risk of type 2 diabetes increases steadily with age. So it is important that the people in this group review their risk and get the right support.
“As we are beginning to see signs of a normal life, there has never been a better time to lead a healthier lifestyle and we want to help more people do it.”
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