This Gurugram-based at-home health startup needs to be the Peloton for India

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Peloton, an e-bike for home training, may have become a household name for all the wrong reasons – particularly its “sexist” and “dystopian” Christmas advertisements – but there’s no denying that it made big waves in the world Home fitness industry before. A stationary bike training with which you can take part in group courses remotely via streaming? Yes, please!

With the pandemic forcing people to stay indoors, the proposal that Peloton made was attractive and one that made it possible People exercise while staying COVID safe. However, closer to home, peloton was not an option – the import from the USA would have cost many rupees. And India not all have fitness solutions like peloton.

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Sure, there were community exercise platforms like Cult.fit or individual trainers doing group zoom workouts, but they didn’t offer any type of training Integrations with exercise equipment and were mostly floor exercises.

And even if you were okay with floor exercises, you still needed some equipment – like a good, non-slip yoga mat or a movable gym floor. Options in the Indian market tend to be either poor quality, or not appropriate for serious workouts.

The Flexnest Flexibike (Photo credit: Flexnest)

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This harassed wife-husband duo Rhea and Raunaq Singh Anand, two Fitness enthusiasts who were looking for solutions like Peloton in India. They had lived in the US for some time and had personally used the peloton bike.

“When the pandemic broke out and all gyms closed, we had to look for fitness products for home use. We were shocked to discover that there was nothing in the Indian market. It was either Poor quality products available in corner shops, or we had to Import equipmentwhich costs a lot of rupees, ”Rhea tells YourStory.

They decided to do something about it themselves, and Flexnest, their home fitness D2C brand, was born.

Founded in 2020, Flexnest is a Gurugram-based fitness startup that provides high quality smart and non-smart fitness equipment for home use. The startup integrates its smart gear with content solutions to enable people to train in groups via online courses.

Flexnest currently has over 15 products on his website and on Amazon.in, as well as a App where users can track their body vitalities and conduct group or individual training sessions.

Products and offers

Flexnest offers items like Dumbbells, kettlebells, yoga mats, yoga blocks, resistance bands and gym floors, among several other home exercise products that are claimed to be of the highest quality – “The same high-quality materials as international fitness brands”, on his website – but at the same time payable, because of his “Much lower” overheads.

In the Smart category, it offers a Bluetooth enabled bike – named Flexibike – which connects to the Internet and allows users to take part in virtual classes. Users can also take in “virtual trips” 100 different cities around the world.

The Flexibike is in stores for 29,999 rupees, against peloton which costs upwards of Rs 1 lakh. Its main competitor in India includes TREAD Fitness, which costs around 50,000 rupees, and the Gurugram-based startup SynQFit, whose smart bike starts at 69,500 rupees.

Flexnest’s Flexibike (Courtesy Image: Flexnest)

However, Flexibike doesn’t come with a fixed screen like Peloton, TREAD and Synq.fit. It has a bluetooth sensor that connects to the user’s iPad or tablet – but all other functions are the same.

The second smart device in the portfolio is this Flexscale – a scale This gives users the ability to view and track 13 body metrics like fat and protein.

“The home fitness journey is for the end user pretty broken. Content providers and device providers are completely separate and have no integration, ”says Rhea.

“We offer connected solutions that seamlessly combine hardware, software, content and community to make fitness convenient and truly engaging,” she adds.

the Bootstrapped, profitable Startup has sold products to over 15,000 customers since the start of sales in January of this year. It aims to grow, and with connected devices “be the peloton for India.”

The startup has its own media content like workouts and bike rides and hopes to publish more training plans in his app soon.

The main all-under-one umbrella competitor of Flexnest includes Cult.Fit the live courses, training content, an app to track all training activities and with the Acquisition of TREAD, Clever, Electrical equipment such as bicycles. Otherwise fragmented players like Decathlon for sports equipment and HealthifyMe – an online fitness app – dominate the room.

Since April 2020, Home fitness equipment sales have increased nearly 50-60 percent People exercised more at home than in gyms, according to a report by Orion Market Research.

The global home fitness equipment market is expected to be driven by $ 10.73 billion in 2021 to $ 14.74 billion in 2020 at a CAGR of 4.6 percent, A boost from the introduction of smart exercise equipment like bicycles and treadmills, according to a report from Fortune Business Insights.

Connect with Flexnest Edited by Teja Lele Desai