– Danone Nutricia, a Fortune 500 company and the world’s leading health food company, has continued its successful engagement with AskSid to provide parents, carers and healthcare professionals with the best in customer support.
BANGALORE, India, Jan. 18, 2022 /PRNewswire/ — Early life nutrition is certainly one of the most sensitive categories for customer care as the brand has to be 100% accurate in every single case. That’s why Danone hired Nutricia AskSid, a digital shopping assistant, to develop a comprehensive AI-enabled platform for their brand that would be able to support expectant and new parents with accurate and timely expert information, empathy and care.
Some of the biggest business challenges AskSid had to overcome included building smooth end-to-end customer journeys, training immense amounts of data, and complying with government regulations in the early nutrition space. This was done in two phases, with AskSid first managing Danone Nutricia’s Scan & Spaar – Loyalty & Rewards campaign, automating it end-to-end and providing 24/7 support to customers throughout the registration and redemption process. The second phase involved a deeper and more direct engagement – managing conversational customer care for new and expectant parents by giving them access to specialized information and personalized support from specialist nutritionists on a conversational platform.
”The value of the tool is that we are now expanding our service outside of our regular opening hours and that helps with our service approach! What makes AskSid special is the support – every time we need assistance or action it is picked up so accurately. We are very happy about that. It helps us to improve the tool and our service every day.” – Charlotte Maintz – Head of Customer Care, Nutricia.
The conversational skills offered by AskSid proved particularly important during the trying times the world was facing during Covid-19, helping expectant and new parents get validated and informed advice from a trusted source, anytime, anywhere . AskSid’s robust customer support engine coupled with the Retail AI Brain, an enriched, customized knowledge base, enables AskSid’s digital assistant to provide only validated and accurate information, recommendations and answers to a multitude of queries 24/7.
Dinesh Sharma, Co-Founder and CTO at AskSid, says: “Qualitative insights and AI analytics models gave Danone Nutricia’s customer support teams access to a customized dashboard that tracks live metrics, resulting in better customer journeys being built in short turnaround times .” Results included AskSid handles 93% of campaign engagements for Danone Nutricia, achieves 90% successful response rate, manages 83% of engagements outside of office hours, increases customer retention time to over 4 minutes, in addition to creating a comprehensive campaign and FAQ automation system.
About AskSid A digital shopping assistant that helps retail brands sell faster.
AskSid is a global conversational solutions company that works with retail brands to improve the shopping experience by harnessing the power of artificial intelligence. Our capabilities go beyond support automation and extend to insight generation, analysis and business opportunity generation by harnessing the power of conversational data. We combine expertise and cutting-edge technology to build a retail AI brain for our clients that derives insights from conversational data and forms the basis for creating the business opportunities we offer. The power of actionable customer data has enabled us to create value and transform global brands like AkzoNobel, Danone, Wolford, Akris and Himalaya. AskSid has live implementations in 23+ countries and supports 100+ international languages and serves millions of happy customers around the world.
To learn more, visit www.asksid.ai Logo: https://mma.prnewswire.com/media/1506502/AskSid_Logo.jpg PWR PWR
(This story has not been edited by Devdiscourse staff and is auto-generated from a syndicated feed.)
