The fitness bike from Tread.
The acquisition of Tread marks the first step in the launch of a range of products including Tread smart bikes, benches, etc. “Cult.fits deeper expansion into the connected fitness hardware market puts the company on its way to becoming India’s leader in everything, which has to do with becoming fitness, ”it said.
Tread – which will continue to function independently – has created an affordable, smart connected indoor fitness bike. This product will have a lot of social features including live workouts and leaderboards to compete against friends.
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“We are pleased to welcome TREAD and his team to the cult.fit family. The connected fitness market is on the rise worldwide and we strive to bring the best innovations to our customers in India. We will soon be offering a wide range of home fitness equipment to better serve the demand for workouts at home, ”said Shamik Sharma, Head of Digital Health at Cult.fit.
Tread founder Dinesh Godara told Cult.fit that the company will be able to significantly accelerate product development and reach more customers.
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“We are launching a range of connected fitness cardio and strength products. The Tread One, an intelligent indoor exercise bike, is our first product to be followed by digital weight and resistance products and smart home fitness kits. We have already received a lot of interest and hundreds of customers have placed pre-orders, ”he said.
Cult.fit was founded in 2016 by Mukesh Bansal and Ankit Nagori and provides fitness-related services through a mix of online and offline channels, including offline group training at Cult.fit centers, partner gyms and fitness centers across the country.