DUBLIN – (BUSINESS WIRE) – Added report, “European Home Fitness Products Ecommerce Market by Device Type: Regional Opportunity Analysis and Industry Forecast 2021-2027” has been added ResearchAndMarkets.com to offer.
The European e-commerce fitness products market is segmented by device types including cardiovascular exercise machines, strength training machines, and others. The cardiovascular training segment is further broken down into treadmills, stationary bikes and elliptical trainers and others, while strength training equipment is broken down into free weights and others. The report also includes revenues from sales of home fitness products through e-commerce channels in Germany, France, Spain, the United Kingdom, Italy and the rest of Europe.
Dedicated industry stakeholders use a variety of marketing strategies to increase their product penetration with consumers. These strategies include supporting celebrities, organizing events, social media marketing, etc. Additionally, industry leaders are now investing heavily in digital platforms to market their products. Technogym, for example, has launched the new TECHNOGYM LIVE digital platform, which offers end-user fitness trainer courses at home. In addition, leading players in the industry are integrating their platforms to offer additional training experiences such as group cycling, running, rowing and boxing.
On the basis of device type, cardiovascular exercise machines led in terms of market share in 2019 and are expected to maintain their dominance throughout the forecast period. This is attributed to the fact that treadmills and exercise bikes are widely used cardiovascular home fitness equipment.
At the national level, Germany dominates the European e-commerce market for home fitness products, measured in terms of share. However, the rest of Europe will grow at the highest CAGR during the forecast period.
Some of the leading players in the market are:
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Johnson Fitness
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Hansson International GmbH
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Mst GmbH
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Ise GmbH
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Jordan Leisure Systems Ltd.
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Escape Ltd.
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Sport Tiedje
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Great sport
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Sport Thieme
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Horizon Fitness
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Sporttec
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Bad society
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Do your sport
Important market segments
According to device type
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Cardiovascular exercise equipment
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Treadmills
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Stationary cycles
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Elliptical trainers and others
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Strength training equipment
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Free weights
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miscellaneous
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Other equipment
By region
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Europe
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Germany
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France
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Spain
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United Kingdom
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Italy
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Rest of Europe
Key topics covered:
CHAPTER 1 INTRODUCTION
1.1. Description of the report
1.2. Main benefits for stakeholders
1.3. Important market segments
1.4. Research methodology
CHAPTER 2: SUMMARY
2.1. Main results
2.2. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Porter’s Five Forces Analysis
3.2.1. Bargaining power of suppliers
3.2.2. Bargaining power of buyers
3.2.3. Substitution threat
3.2.4. Threat from new entrants
3.2.5. Competition intensity
3.3. Market dynamics
3.3.1. driver
3.3.1.1. Growing fitness awareness and health concerns
3.3.1.2. Increase in the obese population in European countries
3.3.1.3. COVID-19 outbreak to drive demand for home fitness equipment
3.3.2. Restrictions
3.3.2.1. Availability of refurbished products
3.3.2.2. Availability of counterfeit brands
3.3.3. Opportunities
3.3.3.1. Introduction of smart technologies
3.4. Competitive analysis
3.4.1. Product expansion strategies
3.4.2. Marketing strategies
3.4.3. Product allocation and comparison
3.4.4. Analysis of company shares (2019)
3.5. Comparison of the market shares of e-commerce home fitness products (2019 & 2018)
3.6. Population participating in fitness activities at home, by country (2019)
3.7. Effects of Covid-19
3.8. Weight-Based Strength Equipment: Competition Dashboard
3.9. Global Fitness Equipment Market vs. Home Fitness Equipment: Comparison Matrix
3.10. Home Fitness Equipment Market: Price Point Analysis by Product Type (2020)
CHAPTER 4: EUROPEAN E-COMMERCE MARKET FOR HOME FITNESS PRODUCTS BY EQUIPMENT TYPE
4.1. overview
4.1.1. Market size and forecast by device type
4.2. Cardiovascular exercise equipment
4.2.1. Important market trends, growth factors and opportunities
4.2.1.1. Online vs. Comparison of Offline Market Size by Device Type (2019)
4.2.2. Market size and forecast by country
4.2.3. Market analysis by country
4.3. Strength training equipment
4.3.1. Important market trends, growth factors and opportunities
4.3.1.1. Online vs. Comparison of Offline Market Size by Device Type (2019)
4.3.2. Market size and forecast by country
4.3.3. Market analysis by country
4.4. Other equipment
4.4.1. Important market trends, growth factors and opportunities
4.4.1.1. Online vs. Offline Market Size Comparison (2019)
4.4.2. Market size and forecast by region
4.4.3. Market analysis by country
CHAPTER 5: EUROPEAN E-COMMERCE MARKET FOR HOME FITNESS PRODUCTS BY COUNTRY
5.1. overview
5.1.1. Market size and forecast by country
5.2. Germany
5.2.1. Online vs. offline market size comparison
5.2.2. Market size and forecast by device type
5.3. France
5.3.1. Online vs. offline market size comparison
5.3.2. Market size and forecast by device type
5.4. Spain
5.4.1. Online vs. offline market size comparison
5.4.2. Market size and forecast by device type
5.5. United Kingdom
5.5.1. Online vs. offline market size comparison
5.5.2. Market size and forecast by device type
5.6. Italy
5.6.1. Online vs. offline market size comparison
5.6.2. Market size and forecast by device type
5.7. Rest of Europe
5.7.1. Online vs. offline market size comparison
5.7.2. Market size and forecast by device type
CHAPTER 6: COMPETITIVE LANDSCAPE
6.1. Top winning strategies
6.2. Product assignment
6.3. Competition dashboard
6.4. Competitive heat map
6.5. Important developments
CHAPTER 7: COMPANY PROFILES
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