Jan Frodeno says he still hasn’t had his “perfect day” in triathlon – and is now aiming for even more performance after becoming the newest star athlete to sign with Supersapiens.
The US-based sports performance company recently invested heavily in the sport and signed a major deal with IRONMAN to become the title sponsor of the Kona World Cup for 2021 and 2022.
The partnership with 39-year-old Frodeno – himself a three-time Kona winner – is a big coup as the triathlon prepares to return to “The Big Island” in October after the 2020 COVID break.
Frodeno a big coup for Supersapiens
“Adding a world-class athlete like Jan to the Supersapiens team makes perfect sense,” said company CEO Phil Southerland.
“As a dominant competitor who recently started incorporating the latest technology into their training, we are proud to be working with Jan on his fueling strategy and empowering him to make data-driven decisions to maximize performance. “
Frodeno himself believes that he has not yet reached the limits of his own capabilities – a frightening thought for the rivals, who want to displace him from the top of the long-distance hierarchy in vain.
“After having had the opportunity to use the technology in training over the past few months, I’ve realized how much there is for me to learn,” he said.
“I’ve already made significant changes to my fuel supply based on the data and will continue to do so in the years to come as my body adapts and I continue my pursuit of excellence.”
Jan is still looking for the “perfect day”
“I haven’t had my perfect day in endurance triathlon yet. I’m still looking for my personal limits. “
Supersapiens has also bought the title sponsorship of a number of major European events including IRONMAN UK (taking place in Bolton on Sunday), IRONMAN Hamburg, IRONMAN France and IRONMAN Emilia Romagna.
The next big date on Frodeno’s calendar is the highly acclaimed TRI BATTLE Royale head-to-head duel with Lionel Sanders. That should take place on Sunday, July 18, in the Allgäu.