CHICAGO, November 24, 2021 / PRNewswire / – Sports nutrition is one of the premier consumer health products in demand by health conscious individuals and athletes who consume protein powders, health beverages, and other nutritional supplements that promote health and wellness. In recent years, the demand for sports nutrition products has grown steadily.
At the start of the COVID-19 pandemic, the sports nutrition market was impacted by gym closings and lockdown restrictions. Consumers have had to reduce their spending especially when using sports nutrition snacks for general snacks. However, the successes have been short-term and the market is recovering as consumers take a more proactive approach to their wellbeing and physical health.
Thus, the overall impact of the pandemic on the sports nutrition sector can be viewed as neutral worldwide, and stable growth in the industry can be expected in the coming years. Market participants have several options for innovative product development and adaptation to changing customer needs. The sports nutrition market is characterized by many opportunities and product trends.
Growing market for personalized and customer-specific products
Sports and training performance are significantly influenced by diet and everyone reacts differently to the same foods, nutrients and dietary supplements. The dietary supplements and adequate amount of food intake can affect a person’s physical performance. Athletes and frequent gym goers have different nutritional needs than the general population. The increasing awareness of the uniqueness of the intestinal microbiome in every person increases the demand for tailor-made sports nutrition. Market participants enable consumers to personalize their products according to their personal needs, including gut health. Additionally, players combine more traditional sports nutrition features with niche advantages. For example, a pre-workout product supplement containing collagen for joint and skin health and probiotics for immunity.
The story goes on
Growing demand for clean labels
In the United States, nearly 69% of sports nutrition or performance drink consumers agree that they contain too many artificial ingredients. For food safety reasons, more emphasis has been placed on the traceability of food ingredients. Hence, the demand for cleaner and more transparent labels is increasing. Clean label ingredients are consumer-friendly ingredients that are 100% natural, organic, GMO-free and only minimally processed. Growing consumer health concerns and understanding of the adverse health effects of artificial ingredients are also driving demand for natural ingredients.
Herbal products are becoming increasingly popular
In 2019, around 14% of UK sports nutrition products were vegan or vegetarian, up from 9% in 2014. In addition, almost 21% of Europeans bought plant-based sports nutrition products. In addition, the introduction of a plant-based diet has benefits for the gut microbiome. Most of the market players like GNC Holdings, Herbalife Nutrition, and Glanbia consistently invest in the plant-based diet. The increasing propensity for vegan diets, including nutritional supplements to meet the daily nutritional needs of an athlete, is leading to the growth of sports nutrition products.
Diet that supports mental health
Since attacks of anxiety and depression occur more and more frequently during lockdown, more and more emphasis is placed on improving mental well-being in addition to physical health. Athletes and athletes are increasingly focusing on healthy eating, exercise, and stress management techniques. Some consumers are looking for supplements that can help them improve their energy and focus levels. Sports nutrition supplements that offer these benefits are likely to see higher sales.
Sleep support for relaxation and well-being
The increasing focus on general health and wellbeing has also drawn attention to the importance of healthy sleep. Therefore, the nutritional supplements that improve the quality of sleep are gaining in importance. The trend is higher in products such as functional beverages. In sports nutrition, products with ingredients that support the sleep-inducing effect also offer the double benefit of physical recovery with improved sleep quality. Common ingredients used to aid sleep in sports nutrition products include melatonin, L-theanine, and chamomile.
Why does social media play an important role in the sports nutrition market?
During the lockdown, many consumers switched to e-commerce websites to purchase sports nutrition products. To get more information about sports nutrition products, consumers use social media to get recommendations from influencers and also to compare products. Social media management has become an integral part of the marketing strategy of leading sports nutrition brands. Social media also helps companies get in touch with their target customers and meet the constantly changing requirements. Using social media will enable companies to make tangible changes that will in turn drive product sales and expand their customer base.
The future prospects
The global sports nutrition market was rated with $ 14.67 billion in 2020 and is expected to be achieved $ 26.11 billion grow with a CAGR of 10.09% by 2026. North America is the largest sports nutrition market, accounting for 53.45% in 2020. Government initiatives are fueling growth in the number of gyms, health centers and sports-related activities, and increasing demand for sports nutrition products in the region. Asia Pacific is one of the fastest growing markets and is expected to grow at a CAGR of 10.88% over the forecast period. Expansion of the digital infrastructure in emerging countries such as India and China Online platforms offer significant opportunities to promote sales of sports nutrition products in the region. In the wake of the COVID-19 pandemic, the sports nutrition market is likely to see increasing demand for immunity enhancing products.
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